StormBrands Brings ‘smile’ to Pakistan’s New Cake Range

British brand design agency StormBrands has created the name, logo, and packaging design for ‘smile’, a new kids’ cake range that will retail in Pakistan. Owned by international baked good company EBM, the new single-serve, packaged doughnut cake aims to shake up the Pakistani packaged cakes market, where it will sell under EBM’s Peek Freans […]
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BrandOpus Creates New Logo and Identity for Motorway Service Station Chain – Moto

Branding agency BrandOpus has refreshed the logo and identity for UK motorway service station chain, Moto. The new look, which aims to “trigger smiles”, is rooted in a new brand strategy and encompasses Moto’s visual identity, brand world, comms, wayfinding, and spatial design. “The visual overhaul marks a significant shift in the motorway service station […]
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Gretel Creates Logo and Identity for New Burger Bar – ‘POPL’

Branding and design studio Gretel has created the logo and identity for POPL, the newly opened burger spot from the team behind well-known Copenhagen restaurant, noma. Opened at the start of this month in the city’s Christianshavn neighbourhood, POPL was reportedly inspired by noma’s summer burger season earlier in the year, and is centred around […]
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Offthetopofmyhead Brands New Non-Profit – ‘Hullo’

Offthetopofmyhead has created the name, logo, and graphic identity for new national non-profit organisation, Hullo. The latter was conceived earlier in the year during the first coronavirus lockdown by Lewis Alexander Baxter and Matty Hall, two university students who wanted to connect people through conversation. They got chit-chat, as it was then called, up and […]
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Hearing Loss Charity RNID Unveils New Look by SomeOne

The Royal National Institute for Deaf People has revealed a new logo and identity, which the over 100-year-old charity hopes will help it to reach more deaf people and those with hearing loss and tinnitus. It comes just after the charity announced it was changing to its original name of RNID after a decade as […]
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Straight Forward Design Brands ‘Happiness’ Start-Up, Haptivate

London-based branding agency Straight Forward Design has created the new identity and business strategy for ‘happiness’ training start-up, Haptivate. The latter’s co-founders, Rosa Connor and James Pacey, claim to have spotted a gap in the market for a more science-based mental-wellness format, and have therefore devised a system of workshops “to help people explore inner […]
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Voicebox Reveals ‘Happy’ Look for Yooga Superfood Cups

Packaging and branding consultancy Voicebox has unveiled a new design for Yooga Superfood Cups, a coconut-based probiotic yogurt that is set to enter the plant-based yogurt category later on this year. “Yooga’s look needed to have stopping power, while quickly educating consumers on its nutritional benefits through strategic simple communication hierarchies, colour blocking and creativity […]
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