Straight Forward Design Brands ‘Happiness’ Start-Up, Haptivate

London-based branding agency Straight Forward Design has created the new identity and business strategy for ‘happiness’ training start-up, Haptivate. The latter’s co-founders, Rosa Connor and James Pacey, claim to have spotted a gap in the market for a more science-based mental-wellness format, and have therefore devised a system of workshops “to help people explore inner […]
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Voicebox Reveals ‘Happy’ Look for Yooga Superfood Cups

Packaging and branding consultancy Voicebox has unveiled a new design for Yooga Superfood Cups, a coconut-based probiotic yogurt that is set to enter the plant-based yogurt category later on this year. “Yooga’s look needed to have stopping power, while quickly educating consumers on its nutritional benefits through strategic simple communication hierarchies, colour blocking and creativity […]
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Ragged Edge Brands Fintech Start-Up, ‘Salary Finance’

Branding agency Ragged Edge has created the logo and identity for Salary Finance, a relatively new lending start-up co-founded by the former head of Google UK. Described as a “financial wellbeing” business, the organisation partners with employers to allow, among other things, staff to borrow money against future wages. Ragged Edge was approached to help define […]
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Fanta Reveals New Logo and Bottle Design

Soft drink Fanta has been reimagined, resulting in what company bosses are saying is the biggest change to the brand in its history. The transformation will see a new visual identity, the introduction of an asymmetric, spiral bottle and a new recipe for Fanta Orange which is claimed to contain a third less sugar. At […]
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Car Portal Edmunds Debuts New Logo Design

U.S. car shopping portal Edmunds has unveiled a refreshed logo design as well as a new website. The launch marks the first time it has changed its logo this century. The company is also dropping the “.com” from its name, and will now be known simply as “Edmunds”. Design-wise, the updated logo sees the revised […]
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Kemistry Creates New Identity for Language Company Eurotalk

Design agency Kemistry has rebranded language learning specialist Eurotalk as uTalk. The new identity includes the development of a brand hierarchy, logo design and application of the identity across its new operations. The designers say the new branding reflects the company’s values of being “friendly, fun and accessible” and includes the creation of a character, […]
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JKR Creates ‘Hippie’ Identity for Chickpea Snack, HIPPEAS

Global brand design agency Jones Knowles Ritchie (JKR) has created the visual identity and packaging for HIPPEAS, an all-new range of organic chickpea puffs. The agency says it has been involved from the very start of the brand’s development, shaping its personality and tone of voice as well as creating its look. Targeting the global snacks […]
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