Sydney FC Reveal New Logo Design

Sydney FC has begun a new era in the club’s history with the unveiling of a new logo design. The refreshed badge is the first change to the football club’s emblem since it was founded some 13 years ago. Said to have been designed in consultation with supporters, the new logo is an evolution of […]
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Interbrand Reveals New Logo and Identity for Juventus

Interbrand has rebranded Italian football club Juventus, with a new look that is claimed will help the Serie A team go “beyond football”. The new logo, featuring a stylised J symbol, is minimalist in nature, and does away with the traditional oval-shaped crest, including the latter’s bull and crown symbols. However, the Turin club’s famous […]
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Article Redesign Brentford Football Club Crest

Brand consultancy Article have redesigned the crest of Championship football club Brentford. Featuring a large illustrated bee in a traditional roundel shape, the club’s new badge has been designed to reflect The Bees heritage as well as work effectively across all digital and printed media. The crest design is said to be the result of an […]
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UEFA EURO 2020 Logo Unveiled

The countdown to UEFA EURO 2020 has officially started with the newly-elected UEFA president, Aleksander Čeferin, together with the chairman of the English Football Association, Greg Clarke, and the mayor of London, Sadiq Khan, having unveiled the tournament’s visual identity and the London host city logo at a ceremony at London City Hall. The bridge, […]
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Music Rebrands Powerleague Football

Design agency Music has rebranded five-a-side football brand Powerleague, which organises and runs amateur football leagues and tournaments throughout the UK, Ireland and the Netherlands. Powerleague wanted to transform its football centres into dedicated “Clubhouses” under the rubric “each one somewhere to belong”, as nearly 90% of players are said to live within ten miles […]
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Zlatan Ibrahimovic Launches Sportswear Brand ‘A-Z’

Swedish football star Zlatan Ibrahimovic has launched his own sportswear brand called “A-Z”. The first ever A-Z clothing collection was unveiled yesterday at a special event in Paris with a choreographed show. The reveal was also accompanied by the introduction of the A-Z ‘Inner Voice’ film. “A-Z is about the journey, and Zlatan knows this […]
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SomeOne Designs New Crest for Aston Villa

SomeOne has created the new club crest for Aston Villa. The football team was unfortunately relegated from the Premiership this past weekend after a defeat to Bournemouth. As part of a wider brand review the new badge incorporates “some subtle yet important changes”, say club officials. Fans were also consulted as part of the design […]
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