RepHike Gets New Logo and Identity by BTL Brands

East London design studio BTL Brands has created the new identity for RepHike, an up-and-coming start-up focused on the burgeoning field of influencer marketing. Based in Buffalo, New York, and describing itself as “a micro-influencer discovery and analytics platform”, the business helps brands find and collaborate with “inspiring people” on platforms such as Instagram. The […]
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Pentagram Designs New Identity for Upworthy

Pentagram’s Michael Bierut and his team have designed a new identity for popular social media-orientated website, Upworthy. The new logotype emphasises the UP in the name, with the U used as a container for imagery. An animated version of the logo has also been created to serve as a bumper at the end of Upworthy’s […]
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Instagram Reveals New Logo Design

Facebook-owned photo-sharing app Instagram has unveiled a new logo. The refreshed design is also accompanied by updated icons for its family of apps: Layout, Boomerang and Hyperlapse. While the new icon takes certain cues from its old friendly-looking, Polaroid-inspired camera icon, the new version adopts a cleaner, simpler look. However, the rainbow lives on, albeit […]
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Facebook Reveals New Logo Design

Facebook has unveiled an updated logo design in what appears to be an effort to make the social media giant look less corporate. While the new wordmark has been designed by the company’s in-house design team in collaboration with Eric Olson of Process Type Foundry, the “F” logo — visible once logged-in — remains unchanged. […]
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Hootsuite Rebrands, Unveils New Logo Design

Social media management system Hootsuite has undergone a rebrand. “Our rebrand is about more than following the prevailing design trends of the day, but after five years, our logo was long overdue for a refresh. We looked to best-practice examples in our industry and beyond for inspiration,” said Ashley Jane Brookes, marketing lead for Hootsuite’s […]
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