Pfizer Debuts New Logo and Identity

Pfizer has this month unveiled a new logo and identity, which represents the first brand refresh for the pharmaceutical giant in well over half a century. The refreshed logo is constructed of two interlocking forms that are claimed to reflect unity as well as the company’s two central ideals, namely, ‘passion for science’ and the […]
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NFL Team Los Angeles Rams Reveals All-New Logos

NFL American football team the Los Angeles Rams has undergone a makeover, unveiling a suite of all-new logos as well as an updated colour scheme. The club had initially planned to reveal the new look this past Saturday to coincide with the beginning of the zodiac sign of Aries, which is symbolised by a ram. […]
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Special Edition Aston Martin DB9 Gets Bond Logo

For more than half a century Aston Martin has been the sports car of choice for British spy, James Bond. The luxury British carmaker is now celebrating the release of Spectre, the latest film in the well-known franchise, with the launch of the DB9 GT Bond Edition. On the outside, the 6.0-litre V12-engined grand tourer […]
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Aston Martin Works Reveals 60th Anniversary Logo

Aston Martin Works – which marks its diamond jubilee in 2015 – is celebrating 60 years at Newport Pagnell with the commissioning of six limited edition sports cars. Design direction for the Works Anniversary cars came from the Aston Martin Design team, led by chief creative officer Marek Reichman, while the bespoke elements of each […]
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Seb Lester Designs Logo for NASA Space Mission

Earlier this year Seb Lester, a designer and artist based in East Sussex, was contacted by the NASA Jet Propulsion Laboratory in California. NASA asked him to design a logo for the Surface Water & Ocean Topography (SWOT) mission. This mission focuses on a better understanding of the world’s oceans and its terrestrial surface waters. […]
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Immersive Logo Design for Soho’s Ampersand Building

British designer Tom Hingston has created an “immersive logo” for the reception of the Ampersand building in London’s Soho. Hingston’s designs for the reception of Resolution Property’s new office development on Wardour Street allow visitors to pass through a 3D expression of the logo he created as part of his overall brand for the project. […]
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Visual Identity for Arch Residential

Arch Residential is a lettings-focused estate agency that operates out of Borough in South East London. The company approached graphic designer Denis Mallet, of London-based studio DMWORKROOM, to help create a stronger and more memorable visual identity. As the main constitutive logo element, Denis created an iconic symbol using the first letter of the business […]
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