Springetts Designs ‘Car Care’ Range for Astonish

The London Oil Refinery Company’s Astonish brand is relaunching its car care range for the UK and abroad, designed by Springetts Brand Design. Company bosses felt the Car Care range needed an update to bring it in line with the current masterbrand design and the new designs had to appeal to the range’s car-loving audience. […]
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FAB Ice Lolly Gets New Logo and Packaging by Springetts

Branding consultancy Springetts has redesigned the logo and packaging for FAB, arguably the UK’s most well known ice lolly brand. The new look has been created to mark the product’s 50th anniversary. “The packaging had evolved to look like every other lolly brand in the freezer. Everyone recognises a FAB and the packaging should be […]
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Springetts Redesigns Gü

Gü has relaunched its portfolio of desserts with designs by Springetts Brand Design Consultants. The agency says Gü had become the victim of copycats globally and so the current design no longer gave them the distinction on shelf and, in a more competitive market, failed to convey the experience of the Gü brand. The new look […]
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Springetts Redesigns Sacla’ Brand for Relaunch

In this, its 25th anniversary in the UK, Sacla’, said to be the UK’s number one pesto brand, is relaunching its brand identity, starting with its Pesto range and its new pasta sauces. The process is being led by Springetts Brand Design Consultants. The project has involved the development of a new brand architecture designed […]
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Springetts Designs Halloween Jaffa Cakes

McVitie’s Cakes has launched three new limited edition Halloween Jaffa Cake packs, designed by Springetts. Building on the masterbrand relaunch earlier this year, all three packs feature a plethora of ‘scary imagery’. “We created a Halloween coffin, based on the McVitie’s brand cartouche, and used that as the focus of the spooky branding,” says Springetts […]
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Springetts Creates Logo and Branding for ‘Rockfish’ Restaurant

As part of an on-going working relationship with chef and restaurateur Mitch Tonks, design agency Springetts has just created a new logo and branding for his latest restaurant – Rockfish in Brixham, Devon. The designs for the paper tablecloths, napkins, condiments and takeaway packaging will all be rolled out across Tonks’ other Rockfish restaurants in […]
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Springetts Redesigns Monty Bojangles

August will see the relaunch of the Monty Bojangles range of chocolate truffles with new packaging created by Springetts Brand Design Consultants. The designers say the brief for the current range of six products was to reassess the existing brand to visually communicate a more coherent and engaging brand story, and to establish the brand’s […]
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