Logo for a Personal Trainer: Erin Eleini Fitness

Erin Eleini is an all round health and fitness enthusiast; she is currently a fitness instructor and nutrition coach at Vivid Fitness – an Australian personal trainer company based in Sydney. For the design of her personal logo-mark, Erin turned to brand identity specialist Damp Design. The agency is headed by graphic designer and illustrator Matt […]
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City Branding: Think Minsk

Despite being the capital and largest city of Belarus, Minsk lacks a clear identity. Its residents define themselves mostly by nationality, and admit that Minsk does not have a particular culture or tradition of its own. London-based identity think tank INSTID was asked to help improve Minsk’s international profile in order to attract foreign investment, […]
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Corporate Identity: The Vipline Group

Slava Kostrikin is a graphic designer and brand specialist from the city of Barnaul in Siberian Russia. This minimalist identity design was completed for the Vipline Group, a corporate conglomerate with a wide variety of business interests encompassing manufacturing, food and real estate. In addition to conceiving regular identity material such as the business’s stationery, […]
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Green Branding: Ecofamilia

Barcelona-based graphic designer Sílvia Valls has designed this animated logo for Spanish e-tailer, Ecofamilia. The online store specialises in selling natural, ecologically-responsible products pertaining to health and beauty. Sílvia devised a green-coloured heart shape that swirls into existence – and before the trajectory is completed, a downward hanging leaf glyph is formed at the heart’s […]
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Design Branding: 7×7 FUTURE FOCUS

7×7 Future Focus was the fourth in the Design Institute of Australia’s lecture series, which were organised and held during The Melbourne Design Festival back in 2009. Leading figures from seven design disciplines were invited to present their top seven future industry trends and predictions at a fast paced and highly visual event in front […]
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American Airlines Unveils New Logo and Livery

American Airlines has revealed a new logo and exterior for its planes. The unveiling of the new logo and livery is the latest step forward in American’s attempt toward building a more modern travel experience for its customers. “Since placing our landmark aircraft order in July of 2011, we’ve been building anticipation toward a moment […]
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Logo for an Interior Designer: Neus Ortiz

Barcelona-based designer Gerard Marin has come up with an elaborate logo design for Spanish interior designer Neus Ortiz. Gerard has in particular focused his attention on the letter “N”, articulating it with a geometric 3D form. And seemingly not content with merely a static version, he has also devised a fully animated variant for use […]
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