Nike Unveils ‘BIKETOWN’ Visual Bike Identity

Nike has announced a new partnership with its home-town city of Portland. The Portland Bureau of Transportation has officially confirmed the sportswear brand as the title sponsor of the city’s new bike share system. The agreement is valued at $10 million and has an initial term of five years. The bike share program and bicycles will be called […]
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Concept Logo and Packaging Design: ‘Nike Naturals’

Chris Dawson is a graphic design student from New Zealand. This Nike project represents a conceptual design study that Chris completed as part of his Bachelor of Visual Arts degree at the University of Auckland. The academic exercise included drawing up and fabricating an array of collateral material for a new range of Nike eco […]
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Logo Concept for Cristiano Ronaldo: CR7 + Nike

Portuguese footballer Cristiano Ronaldo is one of the best footballers in the world, perhaps second only to world number one Lionel Messi. He is currently the subject of intense transfer speculation, with reports suggesting the Real Madrid player is on the verge of leaving Spain’s La Liga. In the meantime, GOMA, a Portuguese visual communication studio, […]
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Sports Retail Branding: Nike Year of the Snake

2013 is the Year of the Snake according to the traditional Chinese calendric system. The new year was officially inaugurated on February 4 and, to celebrate the event, sports giant Nike launched a dedicated set of snake-themed shoe designs. The special edition shoe range honoured both the Chinese zodiac and basketball player Kobe Bryant (whose […]
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Concept Logo for Jeremy Lin

AJ Dimarucot is a graphic designer and illustrator from the Philippines who is especially adept at fashioning apparel graphics; his list of clients includes Adidas, Nike, Puma and Vans, not to mention famous personalities such as musicians like Alicia Keys and the late Michael Jackson. In a previous role he also served as an art […]
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