Elon Musk’s Hyperloop Transport System Gets New Logo

Elon Musk’s high-speed transportation system known as the Hyperloop has been given an official brand makeover. The project has also received $80 million in funding this week. The supersonic pod-based transport system, which aims to carry passengers from San Francisco to Los Angeles in only 30 minutes, has been renamed Hyperloop One. The new logotype […]
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German Designer Envisions Global Symbol for Cryptocurrency

Brand Me Crypto is a recently launched logo design contest being sponsored by Bitcoin-friendly payment processor Vogogo and cryptocurrency exchange Cryptsy. Starting with one Bitcoin in 2009, followed by the development of alternative coins, cryptocurrency is a payment network that is expected to grow in the coming years. However, it presently stands without an overarching […]
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Electrolux Reveals New Logo and Visual Identity

Electrolux has unveiled a new visual identity for the company brand that includes a refreshed logotype as well as new imagery and colours. “Electrolux is on a journey to become a world-class consumer marketing company, with a clear focus on consumer driven innovation and strong brands. A key ingredient of this is to create an […]
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TEMPLO Designs New Identity for ‘Whybrow Wayfinding’

Whybrow Wayfinding has launched a new identity and website created by design agency TEMPLO. Marking 10 years in business in 2015, Whybrow Wayfinding has chosen to mark the occasion with an updated identity and digital experience, encompassing print, website and digital communications. A new logo in the form of a simplified symbol – an eye […]
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Middle East Banking: Al Mal Capital

Al Mal Capital is a Middle East investment consultancy firm, licensed and regulated by the Central Bank of the United Arab Emirates and headquartered in Dubai. The business moniker is a derivative of the Arabic term “Bayt al-Māl”, which literally translates to “House of Money” or “House of Wealth”. The latter was a key financial […]
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Sporting Identity: Golden Racket Award

Over the past few years Tour Tennis has emerged as a major player on Russia’s tennis scene. As well as publishing Tennis Weekend magazine since 2007, the organisation now also runs and coordinates the country’s largest amateur tennis tournament. In 2010 the brand duly inaugurated its first national tennis prize, named the “Golden Racket”. Moscow-based […]
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Verena Michelitsch Identity

Stockholm-based designer Tobias van Schneider helped his fellow designer Verena Michelitsch to create her own logo. As well as sharing an intrinsic passion for graphic design, the two of them are also currently boyfriend and girlfriend. The idea of the logo essentially came from Verena’s love of diamonds and crystals. A secondary influence was Tobias’ […]
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