University of Tampa Introduces New, Updated Athletic Logos

The University of Tampa has introduced updated athletic logos in an effort to strengthen and unify the UT athletic and institutional brand. The new logos include a Spartan head in profile and an updated “complete” Spartan head logo, which is derived from the Spartan head logo that was originally created in the early 1980s. “These […]
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How Studio Blackburn Created the Trainline Logo

Brand design consultancy Studio Blackburn has revealed the workings behind the major new rebrand of the Trainline, a service that is said to reach over six million UK users. Trainline had existed for many years as thetrainline.com, but felt that an adjustment of the name to ‘Trainline’ and a brand redesign was needed to position […]
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Siegel+Gale Unveils New Logo Design for ‘Truth Initiative’

Global strategic branding firm Siegel+Gale has announced the completion of the rebrand for Truth Initiative, formerly the American Legacy Foundation or Legacy, said to be the largest non-profit public health organisation in the U.S. focusing specifically on tobacco control. Legacy partnered with Siegel+Gale on a comprehensive rebranding initiative while launching the next generation of their […]
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Logo Designs for 2020 Olympic and Paralympic Games Unveiled

The Tokyo 2020 Organising Committee has this week unveiled the official emblems of the Tokyo 2020 Olympic and Paralympic Games. The Tokyo 2020 Olympic emblem is inspired by the “T” in: “Tokyo”; “Tomorrow”; and “Team”. The Paralympic emblem, meanwhile, is inspired by “=”, being described by the tournament organisers as the “universal sign of equality”. […]
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BrandOpus Reveals New Identity for Thomas Gray

Strategic brand design agency BrandOpus has unveiled a new identity for executive search and selection consultancy Thomas Gray. The redesign comes as the company plans a programme of expansion, and the launch coincides with the opening of the consultancy’s London offices in Mayfair. Thomas Gray Limited is an established executive search specialist for the property […]
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Sullivan Designs New Logo for Cornell Tech

Branding consultancy Sullivan has designed the logo and identity for new US university campus Cornell Tech. Part of Cornell University in New York, the graduate school aims to supercharge the impact that technology innovators can make on New York and the world beyond. With awareness said to be at zero, Sullivan’s objective was to build […]
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Branding and Packaging Design for ‘t.lovers’

t.boutique and t.bar is a combination of tea shop and tea bar for a new brand of tea called “t”. Run by meta-company t.lovers, the business operates under the motto “handpicked happiness”, with the aim being to spur a new kind of tea culture. Visitors to the shop, which is located in a part of […]
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