Avnet Launches New Logo, Global Branding Campaign

Avnet has unveiled an all-new logo design as part of a major new global branding effort dubbed “Reach Further”. The U.S. tech company, which is currently one of the world’s largest distributors of electronic components, says it will be the largest investment it has ever made in a marketing campaign during its 96-year history. Central […]
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ZPE Systems Unveils Logo and Brand Redesign

Computer software specialist ZPE Systems has announced the opening of its new larger corporate headquarters in Fremont, California, as well as the opening of ZPE Europe in Dublin, Ireland. To mark the new expansion, ZPE, which stands for “Zero Point Energy”, has also unveiled a new logo design and website as part of a brand refresh […]
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Mr B & Friends Rebrands TechBenefits

Brand and digital agency Mr B & Friends has developed a refreshed identity and responsive ecommerce site for employee benefits provider TechBenefits. Mr B & Friends says it explored different ideas for the brand, working collaboratively with the TechBenefits team, before developing the brand idea and proposition of “sacrifice nothing”. Overseen by design director Sheena […]
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Google Unveils New Driverless Car Branding

Internet giant Google has announced that its self-driving car project is branching out as a separate company, called Waymo. The new business will aim to build on autonomous technology developed over eight years in Google’s labs. In October last year, Google completed the world’s first fully-self driven car ride. “Waymo stands for a new way […]
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Greenspace Creates Identity for Car Sharing Club ‘BeeZero’

Design agency Greenspace has created the brand and marketing strategy for an all new hydrogen powered, zero-emissions car-sharing service being launched by German energy company Linde – said to be one of the world’s largest produces of H2O. “Through the close working collaboration with the Linde team, we developed the name ‘BeeZero’ to be the […]
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Elon Musk’s Hyperloop Transport System Gets New Logo

Elon Musk’s high-speed transportation system known as the Hyperloop has been given an official brand makeover. The project has also received $80 million in funding this week. The supersonic pod-based transport system, which aims to carry passengers from San Francisco to Los Angeles in only 30 minutes, has been renamed Hyperloop One. The new logotype […]
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GM Launches ‘Maven’ Car-Sharing Brand

U.S. carmaker General Motors has revealed a new car-sharing service called Maven, which aims to combine and expand the company’s multiple mobility programs under one single brand. GM says Maven’s mission is to give customers access to personalised, on-demand mobility services. The global Maven team includes more than 40 dedicated employees from the connected car […]
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