HeatGenie Unveils New Name and Logo as Part of Rebrand

HeatGen, a manufacturer of ‘self-heating’, ready-to-drink beverage packaging has rebranded, introducing a new name, logo and ‘POWERED BY HEATGEN’ brand mark. Founded in 2009, and formerly known as HeatGenie, the company is currently in the process of bringing to market a self-heating aluminium can that allows drinks to be heated on the go with just […]
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UK Energy Tech Startup ‘Labrador’ Rebranded by SomeOne

SomeOne has rebranded Labrador, a relatively new startup that helps UK consumers switch between different energy providers. The London-based tech firm has developed a smart device – dubbed “Retriever” – that plugs into a home broadband router and automatically makes a so-called ‘frictionless’ switch between different energy suppliers as and when cheaper deals become available. […]
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HIRENAMI Announces New Name and Logo

Video content management platform HIRENAMI has announced it has rebranded to vidREACH. The refresh includes a new logo design, messaging, website, and social media campaign. Describing itself as “an engagement platform for sales and marketing, training and coaching, customer success, and hiring”, vidREACH is a cloud-based Software-as-a-Service (SaaS) solution that enables, among other things, recruiters […]
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Pentagram Creates Pixelated Logo for Fintech Company, Droit

Pentagram has created the new logo and branding for global financial technology company, Droit. The refreshed identity, which also encompasses messaging, tone of voice, and website design, aims to capture the dynamic aspect of Driot’s main product platform, namely, Droit Adept. The latter is described as a real-time trade compliance engine for the financial markets […]
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BCR Reveals New Logo as Part of Major Rebranding Rollout

BCR, a Florida-headquartered clean-technology company that is involved in the water and wastewater treatment industries, has announced it will be rolling out a major repositioning and brand refresh this spring, which parallels a recently announced expansion to provide its biosolids treatment technologies across North America. “BCR’s new brand and repositioning is an important part of […]
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Data Specialist ‘Wavemetrix’ Gets New Look by BTL Brands

Branding agency BTL Brands has rebranded Wavemetrix, a London-based technology company that specialises in data intelligence for the movie and entertainment industry. The agency was responsible for creating Wavemetrix’s original branding in 2011, but felt the identity had become “too generic” and needed updating to mirror the company’s growth in recent years. “Back then the […]
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AxleTech International Reveals New Name and Logo Design

Axletech International, a U.S. manufacturer of axles and chassis equipment for heavy-duty trucks, has refreshed its identity with a new name and brand mark. With industrial roots going all the way back to 1919, the business has seen multipile changes in the form of name, ownership and acquisitions over the past 100 years. However, as […]
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