SmartHeart Rebrands Construction Company, ‘Monolitholding’

Moscow-based creative agency SmartHeart has created the new logo, strategy and brand-positioning for construction firm Monolitholding. From Krasnoyarsk in Russia, Monolitholding is said to be one of the region’s leading construction companies. Established in 1989 as an outfit engaged principally in the business of developing residential complexes, it currently conducts business operations in areas including […]
[READ MORE]

Believe In Creates New Brand and Packaging for Finchtail

Finchtail is a new company focused on creating simple and useful products that are sustainably made. Their first product is a cardboard tablet stand, and their new identity, packaging and launch materials have been developed by brand design studio Believe in. Initially Believe in worked to define the brand strategy, based around the company’s goal […]
[READ MORE]

Studio Sparrowhill Designs New Logo for ‘Pancreatic Cancer Action’

Leicestershire-based agency Studio Sparrowhill has designed the new logo and identity for UK charity, Pancreatic Cancer Action. Studio owner and graphic designer, James Robinson explains his personal connection to the disease, which led to an involvement with the charity. “My father died, aged 56, after a short battle with the disease. It was especially cruel, […]
[READ MORE]

Vistra Group Launches New Brand Identity

Vistra Group, a major corporate service providers of international incorporations, trust, fiduciary and fund administration services, has announced the launch of a refreshed brand that unites Vistra and OIL, the group’s main internationally operated brands under the same family. The rebrand marks the beginning of a new chapter in the Group’s strategic development and culminates […]
[READ MORE]

Ideas Factory Rebrands Estage Agent, ‘Aspire’

Creative agency Ideas Factory has rebranded South West London estate agent, Aspire. Since its launch in 2003, the company has grown from one office, to a network of eight across SW London. During this period the housing market has also changed, as has the demographic of Aspire’s client base. A rebrand was therefore seen as being […]
[READ MORE]

Pearlfisher Creates New Viagra Branding and Packaging

Pearlfisher London has refreshed the brand strategy and created the new packaging for pharma brand Viagra. As part of an ongoing relationship with Pfizer, Pearlfisher was tasked with re-inventing the Viagra brand for the Russian market initially, where it was launched 15 years ago. With its Russian patent coming to expiration in 2014 and a […]
[READ MORE]

Reebok Unveils New ‘Delta’ Logo

Reebok has revealed its new brand mark – the Reebok Delta symbol. The branding change coincides with Reebok’s singular focus on fitness. The new Delta symbol is designed to represent the positive and transformative change that fitness can have on a person’s life. The Reebok Delta has three distinct parts each representing the changes – […]
[READ MORE]