Welsh Football Gets New Logo and Identity

The Football Association of Wales has unveiled an all-new logo and identity as part of a major brand refresh. Compared to the old design that dates back to 2010, the new logo is more clean and minimal, with the dragon – the most iconic of Welsh emblems – taking centre stage. “The FAW supports all […]
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UEFA EURO 2020 Logo Unveiled

The countdown to UEFA EURO 2020 has officially started with the newly-elected UEFA president, Aleksander Čeferin, together with the chairman of the English Football Association, Greg Clarke, and the mayor of London, Sadiq Khan, having unveiled the tournament’s visual identity and the London host city logo at a ceremony at London City Hall. The bridge, […]
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WBSC Unveils Logo for Inaugural Under-23 Baseball World Cup

The World Baseball Softball Confederation (WBSC) has revealed the official logo design for the WBSC U-23 Baseball World Cup 2016, which will be staged in Monterrey, Mexico, from 28 October to 6 November. The inaugural U-23 world championship is an expansion of the U-21 Baseball World Cup, which was launched in 2014 and won by […]
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FIFA Unveils 2016 U20 Women’s World Cup Logo Design

The logo and slogan for the FIFA U-20 Women’s World Cup 2016 has been officially revealed. The unveiling coincided with International Women’s Day. The eighth edition of the competition, which will be held from 13 November to 3 December, will take place in Papua New Guinea’s capital, Port Moresby. FIFA says the logo design connects Papua New […]
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Designwerk Rebrands The Open

Golf’s most prestigious championship, The Open, has undergone an extensive brand development exercise across all media, as revealed this past weekend at the 144th British Open in St Andrews. London-based creative agency Designwerk, working with strategic consultants Teamup, created the new identity. The brand platform includes a new identity, brand guidelines and graphic language, custom […]
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Centennial Cup America Logo Unveiled

The Confederation of North, Central America and Caribbean Association Football (CONCACAF) and the South American Football Confederation (CONMEBOL) have unveiled the logo for the Centennial Cup America, to be played in the United States in the summer of 2016. The Centennial Cup America will mark the first time the South American championship has been played […]
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Sporting Identity: Golden Racket Award

Over the past few years Tour Tennis has emerged as a major player on Russia’s tennis scene. As well as publishing Tennis Weekend magazine since 2007, the organisation now also runs and coordinates the country’s largest amateur tennis tournament. In 2010 the brand duly inaugurated its first national tennis prize, named the “Golden Racket”. Moscow-based […]
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