Bank of America Reveals New Logo Design

Bank of America has unveiled a refreshed logo design as part of a major new rebranding effort. Currently the second largest banking institution in the U.S., and also part of the country’s so-called “Big Four”, the company’s new positioning is focused on the question, “What would you like the power to do?” Accompanying the new […]
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Miami Marlins Reveal All-New Logo Design

American baseball team the Miami Marlins have unveiled an all-new logo design as well as new uniforms. The club, which was known as the “Florida Marlins” when it was founded back in the 1990s, currently competes in Major League Baseball (MLB), North America’s oldest professional sports league. The team’s refreshed primary logo features not only […]
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Lefranc Bourgeois Enfants Gets New Identity by Lewis Moberly

Brand design consultancy Lewis Moberly has created the new identity for a range of children’s art materials from French manufacturer Lefranc Bourgeois, a key player in the Colart Group. The agency was tasked with bringing “clarity and unity” to the children’s sub-brand following the design of a new identity and packaging it successfully completed for […]
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Offthetopofmyhead Helps Launch Alcohol Change UK

Offthetopofmyhead has created the name, logo and identity for Alcohol Change UK, a new national charity formed from the merger of Alcohol Research UK and Alcohol Concern. While the latter was founded in 1984, Alcohol Research UK, formerly the Alcohol Education and Research Council, was founded in 1982. There are currently an estimated 600,000 dependent […]
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Greenspace Rebrands Architects Robin Partington & Partners

Creative agency Greenspace has completed the rebranding for London architects Apt, whose key projects include the award winning 1 New Street Square, the remodelled Grade II Listed Kings Library and The Treasury at the Bodleian. Greenspace were appointed at the beginning of 2018, to work with the practice on a complete rebrand, including a new […]
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Crowd Brands New Business Management Platform ‘myAko’

Global creative agency Crowd has designed the brand identity for myAko, a new business management app developed specifically for the care sector. The new brand encompasses both visual and verbal dimensions, including social media assets, a website landing page and an animated launch video. “This wasn’t just a marketing project. Our role was to help […]
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Lippincott Celebrates 75 Years of Historic Logo Design

When J. Gordon Lippincott, an engineer by training, joined forces in 1943 with Walter Margulies, an architect, the now-famous duo’s vision was to make their mark through experience and product design. Together they designed hotel restaurants, changed the silhouette of typewriters, crafted the interior of the U.S. Navy’s first nuclear submarine and architected the famous […]
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