America’s Cadence Bank Unveils Its New Logo Design

Cadence Bank has this week unveiled an essential component of its new brand identity: its new logo design. The new logo comes on the back of a merger between BancorpSouth Bank and Cadence Bank, which was officially completed back in October 2021 – becoming the new Cadence Bank in the process. “Both of our legacy […]
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Ramblers Charity Gets New Logo and Identity by BrandOpus

British walking charity, the Ramblers, has unveiled a new logo and identity system with design by global branding agency, BrandOpus. The 86-year-old organisation hopes the visual refresh will help it to attract more people to the world of walking. In an era of Covid restrictions, UK citizens are said to be increasingly looking towards the […]
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Okaybro Brands South Mountain, Shredderhosen, and Birch Bicycle Co.

Dave Taylor at Seattle-headquartered agency Okaybro has created the new identity for South Mountain Products as well as two of its brands, Shredderhosen and Birch Trail Bicycle Co. Based in the northwestern area of the USA that lies between the Pacific Ocean and the Cascade mountain range, South Mountain Products “makes things for mountain people”. […]
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& SMITH Creates Logo and Identity for New UK Hotel Group – ‘GuestHouse’

Branding agency & SMITH has created the logo and identity for new independent UK hotel group, “GuestHouse”. The vision of three brothers, namely, Tristan, James, and Tom Guest (hence the business name), the group opened its second hotel, No. 1, York, this week after opening its first, No.15, Bath earlier in the year. Brighton is […]
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Offthetopofmyhead Rebrands Ymchwil Canser Cymru – Cancer Research Wales

Independent Welsh charity, Cancer Research Wales, has revealed a new logo and identity with design by Offthetopofmyhead. The agency has created the new look in collaboration with charity strategist Alice Devitt, typographer Alan Meeks, designer Claire Lythgoe, and photographer Slater King. The striped graphic identity has already started rolling out across both printed and digital […]
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Brussels Airlines Launches New Logo and Livery

Brussels Airlines has unveiled a new brand identity, in an effort to cement its position as Belgium’s number one carrier. Updated colours, a new logo, and aircraft livery are the visual token of the airline’s new look, which the company claims readies it “for future challenges”. “With this new brand identity, we are ready to […]
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wilko Reveals New Branding and Packaging by Free The Birds

British high-street retail chain wilko has unveiled a new brand identity with design by creative agency, Free The Birds. Beginning with wilko’s heritage paint and pet ranges, the brand re-fresh is part of a three-year partnership that will see Free The Birds’ designs rolled out across the company’s entire portfolio. The new look, which encompasses […]
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