Pentagram Designs Logo for New Spielberg Film

Pentagram has designed the logo for “Ready Player One”, a new Steven Spielberg film based on the novel by Ernest Cline. The maze-like wordmark is said to hint at the film’s story, which is set in a sci-fi world of virtual gaming in the dystopian future of 2045, when the U.S. is an energy-starved wasteland and […]
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Concordia Texas Athletics Unveils New Logo Design

The Concordia University Texas athletics department has revealed a new, more refined logo as part of an athletics rebranding effort. “Concordia University athletic and marketing departments have been engaged in an athletic logo revision for the past three months,” associate vice president and athletics director Ronda Seagraves said. “The new logo design was spearheaded and […]
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Rayner’s Vinegars Given New Look by Pemberton & Whitefoord

Pemberton & Whitefoord were recently tasked by Healthy Food Brands to design a range of Rayner’s vinegars. The collection, set to launch next month, features the brand’s first raw, unfiltered and unpasteurised vinegars. The six-strong, Soil Association-certified range includes, Organic Coconut Vinegar and Organic Pomegranate Vinegar with Mother, among others. The bottles selected by P&W […]
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SUNY Plattsburgh Unveils New Logo Design

The State University of New York College at Plattsburgh, also known as SUNY Plattsburgh, has revealed a new primary logo design for its official athletics department. The new visual identity, which is centred around a cardinal bird mascot known as “Burghy”, will be seen across all teams and the campus as a whole beginning this […]
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Pollitt & Partners Rebrand Land Securities as Landsec

Creative agency Pollitt & Partners has worked with Land Securities, said to be the UK’s largest listed commercial property company, to overhaul its brand to create Landsec. The business currently has a portfolio valued at over £14bn which includes some of the UK’s most recognisable assets including Nova, Victoria, Bluewater shopping centre and Trinity Leeds. […]
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Studio Output Helps Rebrand BBC Sport

Studio Output has helped rebrand BBC Sport, with the TV channel aiming to “harmonise” its look. “The previous guidelines were built for broadcast, not the multi-platform world BBC Sport now inhabits, so the team wanted to build coherence, cut-through and credit across all platforms: TV, online, social and marketing,” says the agency. Working together with […]
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Pentagram Rebrands U.S. Restaurant Chain, Tender Greens

Pentagram has rebranded U.S. restaurant chain, Tender Greens. With 24 branches currently in California, the business has undergone an identity overhaul as it plans to expand nationally in 2018. The refreshed look includes a new logo, custom font, mobile app, website, uniforms, packaging, and menus, as well as a restaurant redesign. “Tender Greens is a true […]
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