Online Dating Site Match Launches New Look by COLLINS

Online dating giant Match has unveiled a refreshed logo and app as part of a brand makeover by COLLINS. The agency says it worked extensively with the organisation’s executive, product, design, and marketing teams to create a new look for the now 25-year-old brand. “Across all touchpoints, ‘Match’ itself became a simple statement and a […]
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Belvoir Farm Unveils New Logo and Packaging by B&B studio

B&B studio has updated the logo and packaging design for Belvoir Farm, as the British soft drinks brand aims to win over a younger demographic in order to drive growth. The rebrand is said to build on the company’s farming roots, with the first bottles of its signature elderflower cordial having being handmade on the […]
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Conran Design Group Launches Branding for Viatris

Conran Design Group has created the logo and branding for newly founded healthcare company, Viatris. Having been born out of a pharmaceutical merger between Mylan and Pfizer’s Upjohn in late 2020, the new brand turned to Conran in search of a name and identity. The agency subsequently consulted on the brand strategy and logo development […]
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COLLINS Rebrands the San Francisco Symphony

Strategy, design, and communications consultancy COLLINS has created the new logo and identity for the award-winning San Francisco Symphony. The 108-year orchestra has been reimagined for the future as part of efforts to broaden its reach to more diverse audiences “Music is one of humanity’s most powerful creations – it meets us at our emotional […]
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Hulsbosch Creates Logo and Packaging for ‘Coles Kitchen’

Design agency Hulsbosch has created the brand identity, complete range architecture, and style guide for Australian supermarket chain Coles’ newly launched brand, “Coles Kitchen”. The latter features a range of cross-category, convenience food offerings, and joins the retailer’s portfolio of other fresh convenience meal ranges, including Coles Finest and Coles Nature’s Kitchen. The range is […]
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Pfizer Debuts New Logo and Identity

Pfizer has this month unveiled a new logo and identity, which represents the first brand refresh for the pharmaceutical giant in well over half a century. The refreshed logo is constructed of two interlocking forms that are claimed to reflect unity as well as the company’s two central ideals, namely, ‘passion for science’ and the […]
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Polpharma Biologics Launches New Logo and Branding

European pharmaceutical company Polpharma Biologics has unveiled a new logo and corporate message as part of a rebranding initiative. The new identity reportedly comes after a year of “significant growth” at the Netherlands-headquartered company, which has brought its Utrecht research and development site, formerly Bioceros, and its Warsaw manufacturing site under the Polpharma Biologics brand, […]
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