Detroit Pistons Reveal New Logo Design

The Detroit Pistons have unveiled a newly updated primary logo that harks back to the team’s glory days of the late 1980s. Virtually identical to the logo the “Bad Boys” teams sported during back-to-back championships in 1989 and 1990, the new badge retains the red, white and blue basketball symbol of the previous design, but […]
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Syfy Channel Unveils New Logo Design

In advance of its 25th anniversary this September, American TV network Syfy has unveiled an all-new look and feel, as well as announcing an expansion of its news division Syfy Wire. Debuting on June 19, Syfy’s refreshed visual identity includes a new logo, typeface and look across all linear, digital, social and experiential platforms. The […]
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Penn College Reveals New Wildcat Athletics Logo

The Pennsylvania College of Technology, known officially as Penn College, has revealed a new athletic logo. The new mark, created by Skye Dillon, of Skye Design Studios, features a full-body wildcat perched atop Bald Eagle Mountain alongside the West Branch of the Susquehanna River – key icons of the landscape surrounding Penn College. The wildcat, […]
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Studio Output Designs ‘RizeUp’ Political Campaign

Studio Output has worked with filmmaker and photographer Josh Cole to design a political campaign that aims to get young people to vote in the upcoming UK general election. Dubbed “RizeUp, and described as “party-neutral” but “anti-establishment”, the campaign is targeting the homeless, the under 25s and the economically dispossessed. “RizeUp is NOT here to […]
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JWA and Studio Sutherland Rebrand NADFAS

NADFAS – the largest arts education charity in the UK – has been renamed, rebranded and repositioned as The Arts Society. Following a six-way competitive pitch, Jane Wentworth Associates (JWA) were tasked with undertaking an in-depth review of the brand and developing a completely new brand strategy – the first since the organisation’s launch in 1968. […]
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Smith&+Village Rebrands Booths’ Tea Range

Creative and strategic branding agency Smith&+Village has redesigned Booths’ range of teas, calling on the retailer’s origins as a tea importer in 1847. A family-owned retailer that started life as a tea shop in Blackpool in 1847, Booths currently runs a chain of ‘high-end’ supermarkets across Northern England. Tea is still graded and packed at the company’s Preston premises, […]
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Pearlfisher Redesigns Tropical Soft Drink Brand, ‘Rio’

Pearlfisher has rebranded tropical soft drink Rio, giving it a new look aimed at a “younger, down-to-earth” demographic. The previous identity was decades old, rooted in the mid-80s, which is when the product was first launched. Company bosses felt the design was in danger of becoming “dated and kitsch”, and therefore turned to Pearlfisher to […]
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