Dr Will’s Reveals New Logo and Packaging by B&B studio

Natural condiments brand Dr Will’s has unveiled a major transformation of its identity and packaging, with design by B&B studio. The business was originally launched in 2017, with a mission to make healthier versions of ketchup, mayonnaise and BBQ sauce by using only natural sugars and healthy fats. The redesign introduces a new brand equity […]
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Straight Forward Design Brands ‘GoMo’ for Mars in India

Mars Edge, a new business arm of confectionery giant Mars targeting the health and wellness segment, has launched “GoMo” in India, with brand and packaging strategy by Straight Forward Design. GoMo’s first snack range – ‘Dal Crunchies’ – has reportedly been created to help close the nutritional gaps of six- to 18-year-olds throughout the country, […]
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B&B Studio Creates Identity for Genius’ New Product Line

Free-From bakery category brand Genius Gluten Free has unveiled two wraps as part of a new “Good for the Gut” range of six products due to roll out this year, with design from London-based B&B studio. The first products to launch are the “Fibre Fest Beetroot Wraps” and “Fibre Fest Kale Wraps”. In line with […]
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Rayner’s Vinegars Given New Look by Pemberton & Whitefoord

Pemberton & Whitefoord were recently tasked by Healthy Food Brands to design a range of Rayner’s vinegars. The collection, set to launch next month, features the brand’s first raw, unfiltered and unpasteurised vinegars. The six-strong, Soil Association-certified range includes, Organic Coconut Vinegar and Organic Pomegranate Vinegar with Mother, among others. The bottles selected by P&W […]
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Nebraska Reveals Sesquicentennial Logo

The U.S. state of Nebraska has revealed a special logo design that has been created to mark the state’s 150th anniversary on March 1. To help come up with the design, Ron Sack, head of design at Bailey Lauerman in Omaha, says he and his team spent hours researching Nebraska’s history. Trips to libraries, museums […]
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Bulletproof Designs Branding and Packaging for Kraft Dressings

The Kraft Heinz Company has teamed up with strategic brand design agency, Bulletproof, to create branding and graphic design for its newest launch – a portable 3.2 oz Kraft Dressings pouch available in five flavours. “Our biggest challenge was to create a design that did justice to the big, lively flavors and culinary adventure inside […]
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Bulletproof Redesigns Haywards Pickled Veg

Bulletproof has created the new brand identity and packaging design for pickled veg brand Haywards. The design agency was appointed by brand owner Mizkan Euro following a three-way creative pitch back in July 2014. Keeping the existing Haywards yellow-on-blue colour scheme, the designers have created a hand drawn brand mark that is said to have […]
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