Welsh Football Gets New Logo and Identity

The Football Association of Wales has unveiled an all-new logo and identity as part of a major brand refresh. Compared to the old design that dates back to 2010, the new logo is more clean and minimal, with the dragon – the most iconic of Welsh emblems – taking centre stage. “The FAW supports all […]
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Mr B & Friends Rebrands Principality Building Society

Creative agency Mr B & Friends has designed the new brand proposition and identity for Principality Building Society. Established in 1860, and now with over 500,000 members, its savers and borrowers, Principality is said to be the largest mutual building society in Wales. However, the Society felt that consumers’ needs were changing and subsequently engaged […]
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Sugar Creative Studio Helps Rebrand Cardigan Castle

Cardigan Castle is a 12th-century castle located in Cardigan, Ceredigion, Wales. After a lengthy campaign led by Cadwgan Building Preservation Trust, £12m was secured to return the castle to its former glory. Cardiff-based digital media and branding agency Sugar Creative Studio was commissioned to rejuvenate Cardigan Castle’s brand. The brief requested a new logo, website, […]
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