SYFY WIRE Reveals New Identity Inspired by Comic Books

American cable television channel SYFY has refreshed the branding of its online news and content hub SYFY WIRE. Led by network executives including svp-head of creative Jeff Blackman, vp-design Calvin Chu and design director Ariel Frost, the redesign is the result of a collaboration with creative studio BLOCK & TACKLE (B&T). The New York-based agency […]
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Thompson Brand Partners Rebrands Cromwell Tools

Industrial tools and equipment supplier Cromwell has been rebranded by Thompson Brand Partners. Founded in 1968, Cromwell is known for its safety, cutting, power and hand tools. It has been part of Grainger since 2015, a $12bn turnover Fortune 500 company based in the USA. Under the helm of a new managing director and revised […]
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me&dave Brands ‘Vertus’ for Canary Wharf Group

British property company Canary Wharf Group has launched a new build-to-rent (BTR) venture, Vertus, with brand and marketing strategy by me&dave. According to a report by accounting company PricewaterhouseCoopers, by 2025 60% of Londoners will be tenants; and real estate consultancy Savills reports that BTR has seen a 34% growth in the past year alone, […]
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StormBrands Helps Women in Business to Become ‘Equall’

London Business School’s student organisation Women in Business has debuted a new look described as “a flexible, inclusive, gender-neutral brand that welcomes everybody”. Designed by StormBrands, the refreshed identity also introduces a name change that sees Women in Business transitioning to “Equall”. “The previous logo and identity felt corporate and restrictive, and the update needed […]
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B&B Studio Creates Logo and Packaging for ‘OATH’ Drinks

New organic-based drinks brand OATH has launched in the US complete with logo and packaging by B&B studio. The London-based agency was responsible for creating the brand strategy, naming and visual identity, which has been expressed across the bottle design. Details include a range of bespoke patterns that are deployed across all brand touch-points. Each […]
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ShopTalk Brands New Homeware Range, ‘Trove’

Interior-design house Studio Duggan has launched a new homeware range, with brand identity by London agency ShopTalk. Dubbed “Trove”, the furniture range is available online as well as at a flagship boutique store located in West London. Studio Duggan says it approached ShopTalk “because it wanted Trove to exist in a beautiful world that would […]
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Law Firm Simmons & Simmons Rebranded by SomeOne

Global law firm Simmons & Simmons has revealed a new brand identity created by London-based agency, SomeOne. The new look is centred around the idea of collaboration and features visual elements that have been inspired by the movement of birds, specifically, starling murmurations. Details include digitally created particles to “demonstrate the power of working together” […]
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