Law Firm Simmons & Simmons Rebranded by SomeOne

Global law firm Simmons & Simmons has revealed a new brand identity created by London-based agency, SomeOne. The new look is centred around the idea of collaboration and features visual elements that have been inspired by the movement of birds, specifically, starling murmurations. Details include digitally created particles to “demonstrate the power of working together” […]
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Toronto Public Library Unveils New Logo and Brand Design

The Toronto Public Library has unveiled an all-new look complete with a refreshed logo design. The update is said to mark the first step in the library’s new “Activate Something Great” branding campaign. “Our new identity recognises our roots while looking to the future: It’s grounded in the written word; it’s a promise, a connector, […]
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SomeOne Unveils New Look for Beauty Brand, Lumity

Branding agency SomeOne has created the new look for health and beauty supplements company, Lumity. Founded by a PhD graduate from the University of Cambridge, and said to have a dedicated following among makeup artists and celebrities, including the likes of Helena Christensen, Yasmin Le Bon and Cheryl Cole, Lumity makes and sells anti-ageing products […]
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Wind E-Scooters Given ‘Superhero’ Identity by Ragged Edge

International e-scooter sharing company, Wind, has unveiled a new “superhero-themed” identity created by Ragged Edge. Hot on the heels of a $50m investment round, Wind worked with the London-based branding agency to redefine itself as “a secret super power”. And just as every superhero has its arch nemesis, Wind has identified travel misery as the […]
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itsdogfood.com Launches with Branding by Robot Food

Branding agency Robot Food has created the logo, identity, and packaging design for itsdogfood.com, a new to market dog food brand that produces British made, cold pressed and raw frozen dog food as well as jerky treats. Seeing a growing demand for better quality pet food, company founder Craig Wallace is said to have invested […]
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UK Press Association Rebrands as PA Media

The Press Association has rebranded as PA Media as part of what the UK news agency says is a “wider strategy to target more digital and non-media customers”. The brand refresh also extends to the news agency’s parent company, namely, PA Group, which now becomes PA Media Group. The latter encompasses a portfolio of PA-branded […]
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Without Brands New Asian Food Line, ‘Kelly Loves’

London-based studio Without has created the logo and packaging design for new Asian food label, Kelly Loves. As the brainchild of well-known Korean food entrepreneur Kelly Choi, founder of Kelly Deli and Sushi Daily, the new product has been created “to bring wholesome Asian food to Western supermarket shelves” and to tap into the booming […]
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