Without Rebrands Luxury Bedmaker, Savoir

London design studio Without has rebranded Savoir, which is claimed to be “the world’s most luxurious bedmaker”. The company has been making beds since 1905, when it was set up to supply The Savoy Hotel in London. Each bed is said to be custom-made in the UK using only high-end natural materials, and with one […]
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Offthetopofmyhead Brands Police Care Champions

Branding agency Offthetopofmyhead has created the Police Care Champions campaign logo, identity and collateral to raise awareness of the support provided by Police Care UK. The latter is a national charity that claims to reduce the impact of harm on serving and former police officers and staff, volunteers, and their families by providing them with […]
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Tech Firm One Planet Reveals Space-Inspired Logo

One Planet has revealed a new corporate brand that the U.S. tech firm says places “humanity at its centre”. The concept of the new logo and visual identity is said to have been inspired by the 1990 Voyager 1 space probe, where a photograph of the earth was taken at a distance of 3.7 billion […]
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& SMITH Brands New Tea Startup, ‘OFFBLAK’

OFFBLAK, a new direct-to-consumer tea brand has launched in the UK, with branding by London-based agency & SMITH. Targeted at the health-conscious Gen Z and Millennial market, which & SMITH has named ‘Generation T’, the identity adopts a “playful” look that it is further claimed moves away from existing category design codes. Working on the […]
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Pentagram Brands New Cookware Startup, ‘Great Jones’

Emily Oberman and the rest of the design team at Pentagram have created the logo and identity for new direct-to-consumer cookware company, Great Jones. The latter’s name is said to be a homage to cookbook author and editor Judith Jones, who published American chefs Julia Child and James Beard. The name also serves as a […]
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& SMITH Brands New Boutique Hotel Brand, ‘SALT’

SALT of Palmar, the first hotel in a new sub-brand from The Lux Collective, has opened in Mauritius, with an identity by London-based branding agency & SMITH. The first in a series of planned openings within the SALT brand, the 59-room boutique hotel aims to introduce “a new breed of hospitality for the culturally curious, […]
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Custom Home Builder Woodmeister Rebranded by 451 Agency

Boston-based 451 Agency has unveiled a comprehensive brand refresh for Woodmeister Master Builders. Founded in 1980, Woodmeister is a high-end custom home builder headquartered in Massachusetts that specialises in luxury residential construction, architectural millwork, custom cabinetry, and personalised property management. The company’s new look and feel, which includes a completely new website and logo reimagining, […]
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