SomeOne Creates New Logo and Identity for Maplin Electronics

SomeOne has created a new the brand strategy and identity for Maplin, the electronics retailer with 217 stores across the UK. Maplin identified that they needed a new brand identity in order to connect with new customers while not alienating their existing consumer base. “Today they face increasing competition from the availability of cheap electronic […]
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StudioMono Rebrands Kingsbury Press

Kingsbury Press are said to be a leading printer to the creative sectors, delivering high quality print and production to agencies across the globe. To celebrate their fiftieth anniversary, the company commissioned design agency StudioMono to refresh their brand, in an effort to help them showcase their craft and position them as “the masters of […]
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Car Portal Edmunds Debuts New Logo Design

U.S. car shopping portal Edmunds has unveiled a refreshed logo design as well as a new website. The launch marks the first time it has changed its logo this century. The company is also dropping the “.com” from its name, and will now be known simply as “Edmunds”. Design-wise, the updated logo sees the revised […]
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SomeOne Rebrands St Catherine’s Hospice

SomeOne has created the new identity for St Catherine’s Hospice, a charity established some forty years ago that currently provides end of life care for people in Crawley, Horsham and East Surrey. The new look encompasses both patient materials and digital channels. Accompanying the core brand assets is a visual operating system that is designed […]
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Ragged Edge Creates Identity for Crisps Restaurant – HIPCHIPS

Integrated branding agency Ragged Edge has developed a new brand and visual identity for Hipchips, which is claimed to be London’s first “gourmet crisps restaurant”. Ragged Edge delivered the brand positioning and strategy alongside a visual and verbal identity. The agency was also responsible for creating the packaging and signage. “Ragged Edge’s brand strategy for […]
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WeTransfer Unveils New Logo and Branding

File sending website WeTransfer has rebranded, unveiling a new logo design and shortened name. As well as ditching the word “Transfer” from its moniker, the facelift sees the “we” getting thicker to create a “friendlier effect”, according to WeTransfer creative boss Laszlito Kovacs. The redesign has been carried out by the company’s in-house creative team, […]
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Wonderstuff Creates New Identity for Mark Slater Photography

Brand consultancy Wonderstuff has designed the new identity for photographer Mark Slater. Inspired by a camera lens, the main logo features a hexagonal symbol, incoporating the letters “M” and “S”. “Mark Slater had built a successful business, and well regarded name for himself, but understood that the next phase of his growth – and securing […]
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