Pentagram Creates Apple Logo for NYC’s ‘Apex for Youth’

Pentagram’s Natasha Jen has designed a new identity for Apex for Youth, a non-profit organisation providing mentorships and educational programs for underserved Asian and immigrant youth in New York City. Apex’s network of volunteers is made up of working professionals who provide support in academics, social skills, and community engagement for elementary through high school […]
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SomeOne Repositions Luxury Travel Brand ‘Sovereign’

Luxury holiday company Sovereign has repositioned the 43 year old organisation in a move to differentiate itself from what it says is a “cluttered” luxury market. The rebrand sees Sovereign reveal a new visual identity based on the strap-line ‘Paradise Found’. This will be followed by a marketing campaign aimed at underlining the company’s position […]
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Moving Brands Creates New Identity for DeviantArt

DeviantArt, said to be the world’s largest online social network for art, approached global creative agency Moving Brands to undertake a complete rebranding, as well as the design of a new app. Set up in 2000, DeviantArt has grown from being a niche website for sharing original Winamp skins to becoming a digital art platform […]
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BrandOpus Reveals New Identity for Thomas Gray

Strategic brand design agency BrandOpus has unveiled a new identity for executive search and selection consultancy Thomas Gray. The redesign comes as the company plans a programme of expansion, and the launch coincides with the opening of the consultancy’s London offices in Mayfair. Thomas Gray Limited is an established executive search specialist for the property […]
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SVIDesign Brands Fashion Portal Graziashop.com

London-based branding consultancy SVIDesign has worked with fashion magazine Grazia on its debut global commerce platform, Graziashop.com. Launched earlier this month, the new e-tail site offers women’s designer collections from over 250 brands. SVIDesign created the branding, house style and packaging for the new launch, including the design of a new logo which is based […]
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FutureBrand Rebrands World Rugby

World Rugby has officially launched with the unveiling of its brand identity, designed by London based agency FutureBrand. “The new brand aims to deliver the federation’s mission to build a stronger connection with fans, players and commercial partners, and ultimately engage with new audiences worldwide. At the heart of the brand is a distinctive positioning, […]
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Pizza Hut Reveals New Logo Design

Pizza Hut has rolled out a new brand evolution with a redrawn red roof logo, updated delivery boxes, new cups, a revamped website and what the company is calling “relaxed” uniforms. As well as the contemporised branding and identity, a new menu – dubbed the “Flavor of Now” – will feature a range of new crust […]
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