Good Creates Identity for New Beatson Cancer Charity

Design and branding agency Good has created the name, branding and identity for the new Beatson Cancer Charity. The charity supports the work of the Beatson West of Scotland Cancer Centre – Scotland’s largest and the busiest in the UK in terms of clinical activity and patient numbers. It was formed from the merger of […]
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Croots Rebrand Wins Gold at DBA Design Effectiveness Awards

AC Supplies, a North Yorkshire maker of canvas and leather shooting bags, felt that their brand had no real equity beyond their core trade supply base. They wanted to create a fresh, stand-alone brand that would compete in the consumer market and emphasise their 40-year heritage. The new Croots brand was created by WPA Pinfold […]
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Gym Rebrand Wins Bronze at DBA Design Effectiveness Awards

The privately-owned ‘Xercise Health Club and Fitness’ was established in 2006 in Castleford, West Yorkshire. In 2009, the management team made the strategic decision to position the business in the emerging budget gym sector and ‘Xercise4Less’ was born. The position of the company in the sector was a new move, bringing the brand away from […]
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Brand Refresh for ‘Bureau347’ by Build

London branding consultancy Build has carried out an identity refresh for Brussels-based digital studio Bureau347. A key demand of the project brief from Bureau347 was to design the logo to be responsive, so that it adapts and changes depending on the platform it is being viewed on. The holding page developed by B347 shows the […]
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Logo Design for ‘Teatr Dramatyczny’

Teatr Dramatyczny or, to give it its full name, the Aleksander Węgierko Drama Theatre, was founded way back in 1938 in the Polish city of Bialystok. The theatre, which claims to be the only one of its kind in the entire Podlaskie Voivodeship region of Poland, continues to function as an active live performance venue […]
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Identity Design for Music Album, ‘Panacea’

With a string of successful albums under his belt, Dmitry Malikov is a popular and well-known Russian composer, singer and pianist. Moscow-based brand consultancy Alexey Malina Studio was responsible for both naming this particular album and designing the CD packaging. The designers say the concept behind the identity was developed around the idea of how […]
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Identity Design for Interior Architecture Studio, ‘Atelier Rennais’

Emerging French interior design studio Atelier Rennais was founded and is run by designers Clementine Commereuc and Hugues Pelhate. With specialist backgrounds in interior architecture and environmental design, the two young architects launched the practice back in 2012. Parisian based designer Vivien Bertin was commissioned to develop a corporate identity and associated communication materials, including […]
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