Trader Media Group Rebrands as Auto Trader

Auto Trader, currently the UK’s largest digital automotive marketplace, has unveiled a new wesbite design as well as plans to unify all of its various brands under the Auto Trader name, a move which sees the name of the company change from Trader Media Group to Auto Trader. Formerly, the company operated under the name […]
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Mercedes-Benz Launches New Service Brand – ‘Mercedes me’

Mercedes-Benz has presented its new “Mercedes me” service brand at this year’s Geneva Motor Show. Under this new umbrella brand, the Stuttgart-based car maker is bundling all existing and future service offers on a digital platform that is scheduled to go online in Summer 2014. “Mercedes me” is broken down into five areas – “move […]
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Good Creates Identity for New Beatson Cancer Charity

Design and branding agency Good has created the name, branding and identity for the new Beatson Cancer Charity. The charity supports the work of the Beatson West of Scotland Cancer Centre – Scotland’s largest and the busiest in the UK in terms of clinical activity and patient numbers. It was formed from the merger of […]
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Croots Rebrand Wins Gold at DBA Design Effectiveness Awards

AC Supplies, a North Yorkshire maker of canvas and leather shooting bags, felt that their brand had no real equity beyond their core trade supply base. They wanted to create a fresh, stand-alone brand that would compete in the consumer market and emphasise their 40-year heritage. The new Croots brand was created by WPA Pinfold […]
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Gym Rebrand Wins Bronze at DBA Design Effectiveness Awards

The privately-owned ‘Xercise Health Club and Fitness’ was established in 2006 in Castleford, West Yorkshire. In 2009, the management team made the strategic decision to position the business in the emerging budget gym sector and ‘Xercise4Less’ was born. The position of the company in the sector was a new move, bringing the brand away from […]
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Brand Refresh for ‘Bureau347’ by Build

London branding consultancy Build has carried out an identity refresh for Brussels-based digital studio Bureau347. A key demand of the project brief from Bureau347 was to design the logo to be responsive, so that it adapts and changes depending on the platform it is being viewed on. The holding page developed by B347 shows the […]
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Logo Design for ‘Teatr Dramatyczny’

Teatr Dramatyczny or, to give it its full name, the Aleksander Węgierko Drama Theatre, was founded way back in 1938 in the Polish city of Bialystok. The theatre, which claims to be the only one of its kind in the entire Podlaskie Voivodeship region of Poland, continues to function as an active live performance venue […]
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