Branding for a Kid’s Café: Moomah

Moomah is a café and play space that encourages creativity and connection between parents, children, and friends. Founder Tracey Stewart commissioned New York-based branding agency Apartment One to develop an organic, dynamic brand language that would translate her vision for a multigenerational collaborative space into a memorable brand. Apartment One set out to first identify […]
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Entertainment Marketing: Identity for Ibsens Fabrikker

Originally established in 2005, Danish company Ibsens Fabrikker started life as a small factory manufacturing teddybears. Today it encompasses a total of three factories: the Teddy Factory, the Air Factory and the Figure Factory. The factories, respectively, make and produce mascots, inflatable advertisements/balloons and fibreglass figures. Aalborg-based design agency Form Agenda was given a brief […]
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Fashion Branding: GENE Clothing

GENE is an exclusive women’s clothing brand created by former model and stylist, Lora (Nikolaev) Gene. Established in 2009, the fashion label is guided by an aesthetic philosophy which maintains that style exists in a woman’s DNA. Lora, as well as being the owner and original founder, also serves as the company’s creative director. For […]
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Logo for an Employers’ Association: Pacta

Pacta is currently Sweden’s largest employers’ association for municipal-related operations. As well as dealing with human resources, the organisation deliberates on issues such as price levels, wage increases, tax rates and pension entitlements. Stockholm-based digital design agency Söderhavet was approached by Pacta when the latter sought to develop and implement a new integrated digital strategy. The […]
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Online Data Storage Logo: AngryFile

AngryFile provides a free online storage and backup service to help people safeguard and protect their all-important computer files. The brand engaged Warsaw-based creative studio Redkroft to help devise an appropriate identity. AngryFile was also very specific about the demographic audience it wanted to reach and capture: age: 16-20 year-olds; sex: male; region: North America. […]
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ID for an Entertainment Company: Agência Dama

Agência Dama is a Brazilian communications agency with a specialist focus on events production for lifestyle and fashion brands. Graphic designer Adilson Porto Jr., from São Paulo, was commissioned to design the corporate identity. For the logotype he took inspiration from traditional stage lighting design, with the name “DAMA” seemingly being formed from a row […]
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Cosmetics Branding: Jolie

Jolie is a young German company that specialises in the manufacturing and distribution of lipsticks. This proposal for the brand’s new identity was created by Bremen-based agency, V36A. The designers decided to introduce a graphic element into the logotype by displacing the letter “i” with a lipstick; the graphic device further enabled them to show off […]
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