Pentagram Rebrands Spanish Lighting Company, ‘Vibia’

Pentagram’s London studio has refreshed the logo and branding of Spanish lighting company, Vibia. The agency says it worked closely with the Barcelona-based business to develop a brand strategy, tone of voice and visual identity which aims to present Vibia as “an innovative lighting technology company” that “strikes a balance between product and experience, lighting […]
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studioBIG Creates Tile-Inspired Branding for ‘i+care Pharmacy’

The i+care Pharmacy opened in December at 200B Livingston Street in Downtown Brooklyn. The store, which combines a boutique pharmacy with a high-end opticians practice, represents a new concept for the owners, who are said to run several pharmacies in the New York metro area. The high-end feel of the store aims to target the […]
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U.S. Soccer Reveals New Logo Design

The U.S. Soccer Federation has unveiled its new logo design. The crest receives the first update since 1995. Key visual elements include stripes and colours drawn straight from the American flag. In addition, the football organisation revealed its official font, 90Minutes, a custom look designed by typeface designer Tal Leming to go with the lettermarks […]
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Thompson Brand Partners Rebrands Severfield

Thompson Brand Partners has completed the re-branding of Severfield, a structural steel group responsible for The Shard, Wimbledon Centre Court, Emirates and 2012 London Olympic Stadia among many other key landmark constructions. The re-brand follows a major strategic review aimed at reinforcing Severfield’s position as the UK’s No1 and delivering its future growth objectives. The […]
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Fashion House LOEWE Unveils New Identity Design

Michael Amzalag and Mathias Augustyniak, the art and design duo of M/M (Paris), have created the new graphic identity for Spanish luxury fashion brand LOEWE. The logotype is said to have been inspired by German-born British typographer Berthold Wolpe, hinting at the German roots of Enrique Loewe Roessberg, who established the house by giving his […]
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Springetts Designs New Brand for AkzoNobel

AkzoNobel is relaunching its Glidden trade paint brand as Armstead with a new identity and packaging by Springetts Brand Design Consultants. The new brand name was the result of internal naming sessions at Springetts and collaboration with the client. The brief was to relaunch the brand as a paint brand for the future, a modern […]
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Logo Proposal for Japanese Sushi Bar, ‘Sushi 17’

Sushi 17 is a sushi restaurant in the Brazilian city of Recife. With more people of Japanese descent in Brazil than anywhere in the world outside of Japan itself, Japanese food is, unsurprisingly, one of the most popular cuisines to be found in Brazil. While working for Recife-based creative agency Mooz Branding, designer and art […]
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