Concept Branding – ZeroThreeAudio: Sound Thinking

ZeroThree presents a reconceptualisation of audio devices and explores how users interact and relate with different kinds of speaker systems when listening to music and films. The design study is a personal project developed and conceived by industrial designer Dustin Brown. Currently a Lead Designer at Chicago-based MINIMAL (MNML), Dustin has worked on product designs […]
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From Sketch to Production: Evolution of the Ford Mustang Logo

The Ford Mustang is about to become the newest member of a very exclusive club – vehicles in continuous production for 50 years. April 17, 2014 will mark the Mustang’s 50th birthday. More than 9.2 million Mustangs have been sold since the car’s 1964 debut. Mustang has made more than 3,000 appearances on film and […]
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Design Agency Branding: ACRE

Co-founded in 2011 by designers T Y Zheng and Jason Song, ACRE is a creative studio seated in MacPherson, one of Singapore’s industrial heartlands. ACRE’s two designers have a self-confessed preoccupation with measurement devices, preferring to do things the ‘old way’. And an acre is, of course, a unit of area measure that is most […]
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TIN CAN is a relatively new Dutch production company that focuses on the development of formats and productions in the field of television, branding, online and events. The entire identity consists of two basic elements that constitute the logo; namely a basic typography accompanied by four simple lines. Each line refers to one of the […]
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City Branding: Think Minsk

Despite being the capital and largest city of Belarus, Minsk lacks a clear identity. Its residents define themselves mostly by nationality, and admit that Minsk does not have a particular culture or tradition of its own. London-based identity think tank INSTID was asked to help improve Minsk’s international profile in order to attract foreign investment, […]
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Fashion Branding: LDN

LDN of England is a British fashion label that specialises in making contemporary streetwear apparel. Creative agency Face, headquartered in Monterrey, Mexico, was hired to formulate the brand’s identity. The clothing company was specifically seeking a symbol that could be easily related to London culture, and at the same time appear appealing and timeless. Based […]
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Augusto Rebrand

Leon Kirkbeck and Michelle Walshe are the owner-operators behind Augusto, a digital production house based in Auckland in New Zealand. The duo like to consider themselves to be warm, quirky, upbeat people with a distinct penchant for all things vintage. Augusto’s business premises happen to be in an old suburban corner store, which is what […]
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