Pentagram Designs New Identity for ‘Hyphen’ Architects

Hyphen is a global architectural practice that was established in 1980, opening its first office in the English city of Winchester. Originally named Househam Henderson, the firm started to expand during the early nineties and now incorporates seven offices in cities across Europe and Latin America. In order to reflect the collective character of the […]
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Robot Food Rethinks Laundry Detergent with ‘LOAD’ Concept

Leeds-based branding agency Robot Food has unveiled a new concept project that aims to rethink a number of popular product categories in the retail sector. “Project Disrupt is a self initiated concept project where we split the team into three and spent five days rethinking three categories in desperate need of a shake up,” says […]
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Virginia Tech Unveils New Logo Design

Virginia Polytechnic Institute and State University, popularly known as Virginia Tech, has revealed an all-new academic logo. The new design adopts the familiar “flying VT” of the university’s athletic department logo, which remains unchanged. “The lettering reflects the VT-shaped educational experience. The vertical bar of the T represents disciplinary depth, while the horizontal bar reflects the […]
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Dropbox Reveals New Logo Design

Online file backup service Dropbox has unveiled an updated logo design as part of a new global branding campaign. The refreshed logo forms part of what is being described as the biggest change to Dropbox’s look in the company’s 10-year history. “Our old logo was a blue box that implied, ‘Dropbox is a great place to store […]
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Fashion House Balenciaga Reveals New Logo Design

Paris-headquartered luxury fashion label Balenciaga has unveiled an all-new logo design. A logotype to be more precise, the refreshed design was officially revealed ahead of the brand’s spring/summer 2018 Paris Fashion Week runway show this past weekend. The minimalist-looking wordmark has been created under the watch of current creative director Demna Gvasalia, and features a condensed black […]
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Ragged Edge Creates New Look for Insurance Brand, ‘Zego’

Ragged Edge has rebranded Zego, an insurance company that describes itself as a pay-as-you-go insurance platform for drivers working in the so-called “gig economy”. The latter accounts for approximately five million workers in the UK, most of whom  are classified as “independent contractors” working flexible hours, and who often communicate with “employers” only via an app or email. […]
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SomeOne Rebrands Estate Agent Yopa

SomeOne has rebranded Yopa, the online estate agency co-founded by Daniel Attia with members of the Barclay family of bankers, namely, Andrew and Alistair Barclay. Completed from brief to launch in only three months, SomeOne says it worked closely with Yopa’s in-house designers to roll out the new identity. “During the creation of the identity elements, […]
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