Zara Reveals New Logo Design by Baron & Baron

French branding consultancy Baron & Baron has created the new logo design for Spanish fashion label, Zara. An evolution of sorts of the company’s old logo in that it remains an all-caps serifed typeface, the revised wordmark nevertheless incorporates condensed, overlapping lettering as well as more vertical proportioning than the previous design. In point of […]
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Alberta College of Art + Design Reveals New Name and Logo

The Alberta College of Art + Design (ACAD) has revealed its new name and logo following a change in status from college to fully-fledged university. One of Canada’s oldest institutions for art education, having been founded in 1926, the Alberta University of the Arts (AUArts), as it is to be now called, was named a […]
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Communication Agency ‘bro’ Rebranded by Greenspace

One of Scandinavia’s biggest communications consultancies bro, whose clients are said to range from global businesses to NGOs, has unveiled a complete re-brand with a new name, strategy, brand identity and website by London based creative agency Greenspace. The re-brand it is claimed will mark the start of a new era for bro, who recently […]
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Logo Revealed for Disney’s Hotel New York – The Art of Marvel

Disneyland Paris has revealed a new Art Deco-inspired logo design for the Hotel New York – one of the French entertainment resort’s seven American-themed hotels. Designed by none other than architect Michael Graves, and first opened in 1992, the Hotel New York is currently said to be undergoing a major transformation ahead of its scheduled […]
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Filmmaker ‘Tsunamicore’ Gets Branded by Offthetopofmyhead

Design agency Offthetopofmyhead has created the new logo and identity for film production company, Tsunamicore. Founded by Charles Scowsill, Tsunamicore’s work encompasses narrative and commercial movies that are described as having a “cinematic look”, which is said to come from the film company’s use of anamorphic lenses. In point of fact, the company owns a […]
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Nenking Group Unveils Logo of New Overwatch League Team

Chinese business conglomerate the Nenking Group has unveiled the name of its Overwatch League team – the Guangzhou Charge. The latter, which will represent a home region that encompasses the Guangdong-Hong-Kong Macau Greater Bay Area, will compete in the Pacific Division of the Overwatch League starting in the 2019 season. “We are the first eSports […]
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Pentagram Rebrands Luxury Fashion Retailer, Mytheresa

Branding consultancy Pentagram has created the new identity for online luxury fashion retailer, Mytheresa. Although the Munich-headquartered business has a history stretching back over 30 years, it presently conducts most of its business through a website that it launched back in 2006. The designers at Pentagram say the refreshed identity aims to bring “simplicity and […]
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