SomeOne Creates Branding and Identity for ‘The Lovely Clinic’

SomeOne has created the identity for ‘The Lovely Clinic’, which is set to become the new name and brand for a beauty consultancy founded and run by prominent aesthetic practitioner, Dr Sarah Tonks. The agency says it was inspired by the “transformative” nature of cosmetic treatments when developing the new look and strategy for the Chelsea-based clinic. “‘It’s […]
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Calvin Klein Unveils New Logo Design

American fashion brand Calvin Klein has revealed an all-new logo design, with the company’s creative boss, Raf Simons, stating that it is “a return to the spirit of the original” and that it acknowledges “the founder and foundations of the fashion house.” The refreshed wordmark, which sees all caps replacing the lower-case lettering of the […]
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SomeOne Creates New Logo and Identity for Maplin Electronics

SomeOne has created a new the brand strategy and identity for Maplin, the electronics retailer with 217 stores across the UK. Maplin identified that they needed a new brand identity in order to connect with new customers while not alienating their existing consumer base. “Today they face increasing competition from the availability of cheap electronic […]
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Saffron Launches New Identity on 15th Anniversary

Saffron, the brand consultancy founded by Jacob Benbunan and Wally Olins in 2001, is marking its 15th-anniversary by evolving its offering as a consultancy, incorporating new members to the team, and setting up new offices in Berlin and San Francisco. The agency has therefore launched a new visual identity and website to help signal this evolution […]
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Mozilla Unveils New Logo Design

Seven months since setting out to refresh its logo, internet brand Mozilla has revealed its finalised design. The new logo, with its nod to URL language, has been designed by Johnson Banks and was selected based on public feedback. A custom typeface called “Zilla”, created by Dutch foundry Typotheque, is used for the wordmark and […]
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Interbrand Reveals New Logo and Identity for Juventus

Interbrand has rebranded Italian football club Juventus, with a new look that is claimed will help the Serie A team go “beyond football”. The new logo, featuring a stylised J symbol, is minimalist in nature, and does away with the traditional oval-shaped crest, including the latter’s bull and crown symbols. However, the Turin club’s famous […]
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SomeOne Rebrands St Catherine’s Hospice

SomeOne has created the new identity for St Catherine’s Hospice, a charity established some forty years ago that currently provides end of life care for people in Crawley, Horsham and East Surrey. The new look encompasses both patient materials and digital channels. Accompanying the core brand assets is a visual operating system that is designed […]
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