Ragged Edge Rebrands Airsorted as ‘Houst’

Hosting company Airsorted has relaunched as Houst, with a new logo and identity created by London-based branding consultancy Ragged Edge. Founded in 2015, Airsorted manages the home sharing experience on behalf of Airbnb hosts – from cleaning and laundry through to managing bookings and communicating with guests. The company also offers its services on a […]
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Robot Food Creates New Vegan Brand ‘GRO’ for Co-op

Leeds-based branding agency Robot Food has created the logo and branding for Co-op’s new plant-based food range. Aiming to take a bite out of the £1bn vegan market, the British retailer’s new “GRO” brand is reportedly the largest ever vegan product rollout by a supermarket. Robot Food was tasked with developing the new offering’s strategy, […]
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Ragged Edge Brands ‘Smart’ Supplement – Heights

Ragged Edge has created the brand strategy, name and identity for Heights, which is being touted by its makers as “the world’s first smart supplement”. The direct-to-consumer subscription service, which is aimed at professionals, pairs a monthly supplement delivery with regular ‘brain-training’ advice, mixing nutrition, knowledge and exercise to enable people to achieve better cognitive […]
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Luxury Massage Chair Brand Gets New Name and Logo

Colorado-headquartered furniture manufacturer FFL Brands has revealed a new name and brand identity for its luxury massage chair lineup. Designed by former Ferrari car designer Ken Okuyama, the M.8LE, M.8 and new R.6 are claimed to be “the world’s most meticulously designed and technologically advanced full-body shiatsu massage chairs”, and will be marketed under the […]
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Keto Food Brand HighKey Unveils New Logo Design

HighKey, makers of what is claimed to be the best-selling chocolate chip cookie on Amazon, is revealing a brand new look that is described as “bold, witty and fun-loving”. The company’s refreshed logo, packaging and website also features a new tagline, FOMO NO MO’, which is said to reflect “the brand’s playful voice and promise […]
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4DX and ScreenX Reveal New Logos as Part of Brand Refresh

CJ 4DPLEX, a subsidiary of South Korean cinema chain giant CJ CGV, has revealed new logos for 4DX and its sister brand ScreenX. The entertainment technology firm, which is largely known for constructing and operating multi-sensory 4D cinemas, asserts it has implemented new branding “to increase brand consistency” for both 4DX and ScreenX. Although the […]
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National Gift Card Rebrands as NGC – Unveils New Logo

National Gift Card (NGC), which is said to be the world’s largest, most-automated gift card and prepaid card company, has rebranded itself as “NGC”. The Chicago-headquartered business serves clients needing plastic and electronic gift cards, prepaid cards, and the physical and digital fulfilment solutions for these products globally across the U.S., Canada, UK, and Europe. […]
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