Rolls-Royce Confirms ‘Cullinan’ Name for New SUV

Rolls-Royce has confirmed that its new motor car will be called “Cullinan”. The name has been inspired by the “Cullinan Diamond” – a 3,106-carat diamond unearthed over 100 years ago in South Africa that remains the largest diamond ever discovered. “The name Cullinan has been hiding in plain sight since we revealed it as the project name some […]
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Siegel+Gale Designs New Logo for the Recording Academy

Ahead of the 60th Annual GRAMMY Awards on January 28th the Recording Academy, one of the world’s leading society of music professionals, has unveiled a new identity created by Siegel+Gale. The refreshed visual identity sees the organisation’s famous gramophone symbol  depicted in colour as well as being rendered in animated form. However, while the mark’s shape and outline […]
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The Guardian Newspaper Reveals New Logo Design

The Guardian newspaper has unveiled a new look that includes a redesigned wordmark. The refreshed identity also includes an updated colour palette for both in print and online, as well as a new font, called ‘Guardian Headline’, that is described by Alex Breuer, the Guardian’s executive creative director, as “simple, confident and impactful”. Both the […]
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Pentagram Reveals ‘Playful’ Branding for Buffy Duvet

Pentagram has developed the brand identity, positioning, messaging and packaging design for Buffy – claimed to be the “world’s most comfortable – and kindest – duvet”. Made from naturally sourced eucalyptus and volcanic materials, rather than goose down, the new product is being described by its makers as being cruelty free, hypoallergenic and also temperature […]
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Natural Blender Gets New Name and Look by Ragged Edge

Integrated branding agency Ragged Edge has created a new look for Batch Organics. The rebrand incorporates a new name, logo, colour palette, typography, visual identity and tone of voice. Formerly known as Natural Blender, Batch Organics delivers so-called ‘flash frozen’ organic food ingredients via an online website. Dispatched in individual wax paper cups, the ingredients are […]
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Pentagram Designs New Identity for ‘Hyphen’ Architects

Hyphen is a global architectural practice that was established in 1980, opening its first office in the English city of Winchester. Originally named Househam Henderson, the firm started to expand during the early nineties and now incorporates seven offices in cities across Europe and Latin America. In order to reflect the collective character of the […]
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Robot Food Rethinks Laundry Detergent with ‘LOAD’ Concept

Leeds-based branding agency Robot Food has unveiled a new concept project that aims to rethink a number of popular product categories in the retail sector. “Project Disrupt is a self initiated concept project where we split the team into three and spent five days rethinking three categories in desperate need of a shake up,” says […]
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