Toyota Reveals Name and Logo of All-New City Car

Japanese car giant Toyota has announced that the replacement for its popular Aygo city car will be called the “Aygo X”. The “X” in its name is pronounced “cross”, which the company says serves as a reference to the Aygo’s X-themed exterior design language that was introduced with the second generation model back in 2014. […]
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Skincare Brand Vice Reversa Given New Look by Free The Birds

Creative agency Free The Birds has designed the new logo and identity for Vice Reversa, an Australian skincare brand that makes and sells micro-needle patches. The company’s product range currently consists of two patches: “Spot Stoppa”, which, as the name suggests, specifically targets spots; and “Eye Rejuvenator”, which targets wrinkles and dull skin around the […]
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Offthetopofmyhead Designs Logo for ‘Sardonyx X’ Racing Yacht

Design agency Offthetopofmyhead has created the logo for Sardonyx X, a boat that was recently launched at Cowes Week, one of the world’s most famous regattas. Originally conceptualised by entrepreneur Lord Irvine Laidlaw, and designed by Mark Mills, the racing machine has been built by CarboTech in Cape Town. It participates in a one-design class […]
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4DX and ScreenX Reveal New Logos as Part of Brand Refresh

CJ 4DPLEX, a subsidiary of South Korean cinema chain giant CJ CGV, has revealed new logos for 4DX and its sister brand ScreenX. The entertainment technology firm, which is largely known for constructing and operating multi-sensory 4D cinemas, asserts it has implemented new branding “to increase brand consistency” for both 4DX and ScreenX. Although the […]
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JetSuiteX Debuts New ‘JSX’ Logo and Brand Identity

JetSuiteX has revealed a new brand name and identity, JSX, along with a refreshed website, logo, livery and new ad campaign. Co-founded in 2016 by entrepreneur Alex Wilcox, JSX describes itself as a “hop-on jet service” by offering publicly available charter flights on 30-seat jets from private terminals. The U.S. company currently flies daily out […]
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loyalkaspar Redesigns Promax Brand for the Future

Global entertainment marketing association Promax has revealed a new logo and identity created by branding agency, loyalkaspar. Headquartered in Los Angeles, Promax was founded in 1956 as a non-profit association for promotion and marketing professionals working in broadcast media. At present, it claims to be the largest such association in the world. With the rebrand, […]
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Greenspace Rebrands Danish Mortgage Provider, ‘Totalkredit’

Greenspace has completed the rebrand for Danish mortgage giant Totalkredit, one of Denmark’s biggest banks. Owned by Nykredit, the business currently provides mortgage loans to nearly 40% of Danish home owners through a network of around 60 local and regional banks. “Totalkredit had successfully enabled Danish customers to own a home through their local banks since […]
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