Gym Rebrand Wins Bronze at DBA Design Effectiveness Awards

The privately-owned ‘Xercise Health Club and Fitness’ was established in 2006 in Castleford, West Yorkshire. In 2009, the management team made the strategic decision to position the business in the emerging budget gym sector and ‘Xercise4Less’ was born. The position of the company in the sector was a new move, bringing the brand away from […]
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Alphabetical Designs Identity for Film Producer, ‘Giant Owl’

Giant Owl is an independent production company that specialises in making television programmes, commercials and short films for some of the most established clients and broadcasting organisations in the business. Their work ranges from Channel 4 features to location commercials for Rimmel London. With a collection of notable productions under their belt while working together […]
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Branding for Belgian Design Agency, ‘Twee’

Twee is a creative collective based in the Belgian city of Antwerp. The design agency was founded and is headed by two brothers—Olivier Segers and Maxim Segers—and so gets its name from ‘twee’, which means two in Dutch; the latter being one of the official languages of Belgium alongside French and German. Replacing a more […]
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Graphic Identity for Sweden’s ‘The Mobile Exhibition Lab’

The Mobile Exhibition Lab is a mobile technology laboratory that is intended for Swedish museums and their staff. Run by Riksutställningar (the Swedish Exhibition Agency), the mobile lab has been touring Sweden since last year. At each stop, workshops and lectures are held in subjects related to exhibitions. By combining the client’s existing symbol (the […]
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Branding for ‘Lowdi’ Wireless Speaker

Lowdi is a wireless speaker that connects to any device equipped with Bluetooth, thus enabling people to listen to music wherever they go. The product design is the result of a collaboration between French digital products supplier Linkeet and Dutch creative agency Momkai – the latter serving as creative partner on the project, creating the design, […]
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Thomas Cook Reveals New ‘Sunny Heart’ Branding

Thomas Cook, one of the world’s major leisure travel groups, has today announced its plans to unify its brands and market activity under one common symbol, the ‘Sunny Heart’. The Group has many other brands including Neckermann in Europe, Ving in Sweden, Condor in Germany and Airtours in the UK that will all carry the ‘Sunny […]
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Branding Concept for Daft Punk

Turkish graphic designer and illustrator Aykut Aydoğdu has imagined this conceptual branding idea for techno music group Daft Punk. The famous French duo who make up Daft Punk, namely, Guy-Manuel de Homem-Christo and Thomas Bangalter, are almost always helmet-clad when making public appearances; their ‘roboticised’ alter-egos have become a fundamental component of the band’s visual […]
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