Microsoft Search Engine ‘Bing’ Rolls Out New Identity

Hot on the heels of internet brands Yahoo and YouTube, Bing has unveiled a new logo design. The revised wordmark features a customised version of Microsoft’s corporate font Segoe. However, in ‘tribute’ to the Bing logo heritage, the identity still retains the lowercase ‘b’. The descender on the ‘g’ has been slightly modified to curve […]
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Logo Design for ‘Redactores Publicitarios’

After four years of existence and with more than 86,000 Facebook followers, Redactores Publicitarios (the largest online community for the advertising industry in Colombia, and one of the most important in the region to boot), needed a new identity to represent its nature: creative, changeable, and participatory. New York-based graphic designer and art director, Andrés […]
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Branding and Car Livery Design for GYBE Racing

GYBE Racing is a German racing team that is owned and run by GYBE Design, a specialist maker of modular inflatable tents from Hartha in Saxony. Berlin-based agency Formzoo, headed by graphic designer Markus Günther, was appointed to create the identity for GYBE’s motorsport-orientated sub-brand. A key element of the identity construction process involved designing […]
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Concept Branding and Packaging: ‘Beehive Honey Squares’

Graphic designer Lacy Kuhn recently graduated from Western Washington University, where she completed a Bachelor of Arts in Design. This project was completed as part of her course studies and takes as its starting point a new line of Heartland breakfast cereals, conceived in turn as an experiment by the National Cereal Corporation. The marketing […]
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Logo Design for Film Studio ‘Andaluz’

Andaluz is a Brazilian film studio that as well as directing and producing films, also provides a colour correction service. The studio is forever exploring new ways of improvising and devising film. The company’s business name was inspired by Surrealist short film Un Chien Andalou (An Andalusian Dog), which was made in 1929 by Spanish […]
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Design Agency Branding: ACRE

Co-founded in 2011 by designers T Y Zheng and Jason Song, ACRE is a creative studio seated in MacPherson, one of Singapore’s industrial heartlands. ACRE’s two designers have a self-confessed preoccupation with measurement devices, preferring to do things the ‘old way’. And an acre is, of course, a unit of area measure that is most […]
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Identity Design for Cambridge Proofreading

UK company Cambridge Proofreading provides a proofreading and editing service to students, academicians, and private organisations. The business recently approached Norwich-based graphic designer Simon McWhinnie to revise its existing identity. Simon incorporated a yellow highlighter mark as the principal graphic element in the new design. The yellow accent serves as a visual cue to both […]
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