Thomas Cook Reveals New ‘Sunny Heart’ Branding

Thomas Cook, one of the world’s major leisure travel groups, has today announced its plans to unify its brands and market activity under one common symbol, the ‘Sunny Heart’. The Group has many other brands including Neckermann in Europe, Ving in Sweden, Condor in Germany and Airtours in the UK that will all carry the ‘Sunny […]
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Branding Concept for Daft Punk

Turkish graphic designer and illustrator Aykut Aydoğdu has imagined this conceptual branding idea for techno music group Daft Punk. The famous French duo who make up Daft Punk, namely, Guy-Manuel de Homem-Christo and Thomas Bangalter, are almost always helmet-clad when making public appearances; their ‘roboticised’ alter-egos have become a fundamental component of the band’s visual […]
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Microsoft Search Engine ‘Bing’ Rolls Out New Identity

Hot on the heels of internet brands Yahoo and YouTube, Bing has unveiled a new logo design. The revised wordmark features a customised version of Microsoft’s corporate font Segoe. However, in ‘tribute’ to the Bing logo heritage, the identity still retains the lowercase ‘b’. The descender on the ‘g’ has been slightly modified to curve […]
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Logo Design for ‘Redactores Publicitarios’

After four years of existence and with more than 86,000 Facebook followers, Redactores Publicitarios (the largest online community for the advertising industry in Colombia, and one of the most important in the region to boot), needed a new identity to represent its nature: creative, changeable, and participatory. New York-based graphic designer and art director, Andrés […]
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Branding and Car Livery Design for GYBE Racing

GYBE Racing is a German racing team that is owned and run by GYBE Design, a specialist maker of modular inflatable tents from Hartha in Saxony. Berlin-based agency Formzoo, headed by graphic designer Markus Günther, was appointed to create the identity for GYBE’s motorsport-orientated sub-brand. A key element of the identity construction process involved designing […]
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Concept Branding and Packaging: ‘Beehive Honey Squares’

Graphic designer Lacy Kuhn recently graduated from Western Washington University, where she completed a Bachelor of Arts in Design. This project was completed as part of her course studies and takes as its starting point a new line of Heartland breakfast cereals, conceived in turn as an experiment by the National Cereal Corporation. The marketing […]
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Logo Design for Film Studio ‘Andaluz’

Andaluz is a Brazilian film studio that as well as directing and producing films, also provides a colour correction service. The studio is forever exploring new ways of improvising and devising film. The company’s business name was inspired by Surrealist short film Un Chien Andalou (An Andalusian Dog), which was made in 1929 by Spanish […]
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