London-based agency To the Point has completed the branding for new hair salon Skyler London, which officially opens at the start of next month.

The new business is the brainchild of Skyler McDonald, who has previously been awarded London Hairdresser of the Year and voted The UK’s Top Colour Expert by HAIR magazine.

She has spent the last two years setting up what is being described as “the first hair colouring only salon in London and the UK”.

“We were approached by Skyler to create a brand for this unique concept and we took our inspiration from the intricate process of hair colouring. The linear identity represents hair in its most simplistic form whilst the various colour graduations represent the numerous hair colour application options available,” explains To the Point’s managing director, Simon Hutton.

Set in a 4,500sq.ft, double height retail space at Southside shopping centre in Wandsworth, the salon’s branding encompasses not only the logo but also the extensive signage and elaborate interior design.

Details include a large exterior neon style LED sign and large format lightbox complete with fashion orientated hair model imagery and window vinyls, while the inside features a large colour menu lightbox and even a metallic slide.

Separately zoned workspaces are further communicated through the use of large format graphics. The wayfaring system also incorporates large chevrons taken from details of the logo that lead people from the entrance area at the front of the space, to the wash area at the rear of the salon.

To the Point
www.tothepoint.co.uk