Venturethree Rebrands TransferWise
Peer-to-peer money transfer service TransferWise has revealed a new brand positioning and visual identity.
Calling their service ‘money without borders’, the new logo adopts the ‘fast flag’ symbol, which the company says creates a “sharp contrast with traditional banks and money transfer brokers”.
Created with the help of design agency venturethree, the new brand idea marks a shift for the three year-old business that recently received a $25 million investment and public endorsement from Sir Richard Branson.
venturethree partner and creative director Regine Stefan said: “At venturethree, we believe in brands that inspire change and move the world forwards. TransferWise is one of them. They’re shaping the future of money, and to be part of their journey has been really exciting. The company is all about transparency and simplicity; so the brand is too. In both its visual and verbal language.”