Welsh Football Gets New Logo and Identity
The Football Association of Wales has unveiled an all-new logo and identity as part of a major brand refresh.
Compared to the old design that dates back to 2010, the new logo is more clean and minimal, with the dragon – the most iconic of Welsh emblems – taking centre stage.
“The FAW supports all levels of football in Wales and our dragon is the embodiment of that. An icon of strength, support and resilience, embracing the past whilst looking to the future,” says the organisation.
The dragon’s form is said to have been inspired by the traditional art of Welsh slate carving, which it is claimed can be seen in its “angles and crafted edges”.
Accompanying the new logo is a bespoke typeface whose Trajan-inspired lines are also claimed to be found in Welsh slate carving.
Another key element of the new identity is a custom logo design for the Welsh Cup, which is “built on heritage and tradition”.
Meanwhile, ‘Gorau Chwarae Cyd Chwarae’, the national team’s official motto, will now be stitched below the back collar of the team shirts, where the daffodil has also been made more prominent.