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0

Yoga Store: Red Tiger

By Editor February 12, 2013

Categories: Health & Beauty, Religion & Spirituality, Sports

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Based in Stockholm in Sweden, Red Tiger is an online e-business store that sells yoga and sports-related accessories.

The retailer turned to Russian graphic designer Irina Batkova to help formulate a new and energetic corporate identity.

From the outset, Irina’s objective was to create a logo mark that was meditative but at the same time also dynamic – and one that would further convey the forcefulness of a moniker such as “Red Tiger”. The end result is a spry tiger’s head formed out of flowing flame elements.

Irina was additionally responsible for creating a series of bespoke illustrations that as well as being sold as poster prints, are also printed onto the underside of the company’s own range of shakti mats.

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Irina Batkova
www.nightly.me

Tags: animal, branding, fire, flame, identity, illustration, Irina Batkova, logo design, mat, orange, red, Shakti Mat, Sweden, tiger, tribal, yoga

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