Chevrolet Reveals Name and Logo of New Vehicle Range

U.S. carmaker Chevrolet has confirmed that its all-new range of medium-sized pick-up trucks launching in late 2018 will be branded “Silverado”. The announcement came during Chevrolet’s Truck Centennial event, which kicked off a 100-day celebration of the first century of Chevrolet pickups. However, the Silverado nameplate is not new; it is already in use after […]
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Fashion House Balenciaga Reveals New Logo Design

Paris-headquartered luxury fashion label Balenciaga has unveiled an all-new logo design. A logotype to be more precise, the refreshed design was officially revealed ahead of the brand’s spring/summer 2018 Paris Fashion Week runway show this past weekend. The minimalist-looking wordmark has been created under the watch of current creative director Demna Gvasalia, and features a condensed black […]
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B&B Studio Unveils New Branding and Packaging for Snact

B&B studio has created the new branding and packaging for Snact, a fruit snacks manufacturer that claims to be on a mission to reduce food waste in the UK. Every day, 4.4 million apples and 1.4 million bananas are said to be thrown away in the UK, often for being an unusual or ‘ugly’ shape. […]
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GREEN & BLACK’S Chocolate Gets New Look by Bulletproof

The New York office of strategic branding agency Bulletproof has created a new identity and packaging design for GREEN & BLACK’S. Owned by Mondelēz International, the ‘premium’ chocolate brand originally launched in the UK in 1991. Bulletproof was enlisted in January 2016 to create a “vibrant and cohesive” look for its new Pure Dark and […]
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Ragged Edge Creates New Look for Insurance Brand, ‘Zego’

Ragged Edge has rebranded Zego, an insurance company that describes itself as a pay-as-you-go insurance platform for drivers working in the so-called “gig economy”. The latter accounts for approximately five million workers in the UK, most of whom  are classified as “independent contractors” working flexible hours, and who often communicate with “employers” only via an app or email. […]
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SomeOne Brands London’s King’s Cross

SomeOne has created the visual and verbal branding for London’s King’s Cross, which is being described as the city’s “most exciting creative quarter”. The neighbourhood is currently home to Google’s new headquarters as well as prominent arts university Central Saint Martins. King’s Cross also hosted this year’s Designjunction, which formed part of the London Design Festival. […]
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Insomniac Games Reveals New Logo Design

Insomniac Games, the American video game developer behind such titles as Ratchet & Clank, Sunset Overdrive and the upcoming Spider-Man game for PlayStation 4, has unveiled an all-new logo design. Having started life as “Xtreme Software” back in the mid-1990s, the new, more minimalist brand mark represents the first update to the studio’s logo in […]
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