Audi Named ‘Digital Brand Champion 2013’

Audi is the most successful brand of the digital age: This is according to a study by the business magazine “WirtschaftsWoche” regarding the online presence of the brand with the four rings. Audi distinguished itself as “Digital Brand Champion” by distributing relevant content in a convincing digital form that successfully creates a bond between the […]
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Top 100 Most Valuable Global Brands: Apple Remains No.1

Apple remains the BrandZ Top 100 Most Valuable Global Brand for 2013, worth $185 billion. Apple grew just +1% in the last year compared to a +51% growth for its closest competitor, Samsung, which is now no.30 in the global ranking with a brand value of $21 billion. Google is also a serious challenger for […]
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