Design and branding studio Mucca has created the identity for Daxton Hotel and its companion restaurant Madam. Located in Birmingham city in the U.S. state of Michigan, the 151-room hotel project is the brainchild of local entrepreneur Mark Mitchell and the Aparium Hotel Group. “Every client, whether the job be a hotel, a restaurant, or […]
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Brand consultancy Greenspace has created the logo and identity for The OWO, a new hotel located at one of the capital’s most important and powerful addresses, namely, Whitehall. The Old War Office, one of London’s most well-known Grade II listed buildings, has been transformed over the last five years into the capital’s first Raffles hotel. […]
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Pittsburgh Jet Center (PJC) has announced that it will rebrand under the name of “Private Jet Center” and keep its base of operations in Pennsylvania. As a Part 135 operator, the air carrier provides commercial, non-scheduled aircraft operations, for example, private air charter and air taxi flights. In early 2021 it was announced that the ownership […]
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Hotel Ercilla de Bilbao has relaunched this week as part of the Marriott Autograph Collection, unveiling a comprehensive refurbishment along with a rebrand by design agency 0120 (formerly Evolve). The re-design of both the identity and interior comes ahead of the Spanish hotel’s 50th anniversary and aims to bring the history and core values of […]
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Online travel review giant Tripadvisor has revealed an updated logo as part of brand refresh in what is the American company’s 20th year. Originally founded in 2000, the website currently reaches 460 million unique visitors each month, and features over 700 million reviews and opinions on everything from hotels to restaurants. “Ollie is an icon. […]
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JetSuiteX has revealed a new brand name and identity, JSX, along with a refreshed website, logo, livery and new ad campaign. Co-founded in 2016 by entrepreneur Alex Wilcox, JSX describes itself as a “hop-on jet service” by offering publicly available charter flights on 30-seat jets from private terminals. The U.S. company currently flies daily out […]
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International e-scooter sharing company, Wind, has unveiled a new “superhero-themed” identity created by Ragged Edge. Hot on the heels of a $50m investment round, Wind worked with the London-based branding agency to redefine itself as “a secret super power”. And just as every superhero has its arch nemesis, Wind has identified travel misery as the […]
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