& SMITH Creates Logo and Identity for New UK Hotel Group – ‘GuestHouse’

Branding agency & SMITH has created the logo and identity for new independent UK hotel group, “GuestHouse”. The vision of three brothers, namely, Tristan, James, and Tom Guest (hence the business name), the group opened its second hotel, No. 1, York, this week after opening its first, No.15, Bath earlier in the year. Brighton is […]
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Brussels Airlines Launches New Logo and Livery

Brussels Airlines has unveiled a new brand identity, in an effort to cement its position as Belgium’s number one carrier. Updated colours, a new logo, and aircraft livery are the visual token of the airline’s new look, which the company claims readies it “for future challenges”. “With this new brand identity, we are ready to […]
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Mucca Brands Daxton Hotel and Madam Restaurant

Design and branding studio Mucca has created the identity for Daxton Hotel and its companion restaurant Madam. Located in Birmingham city in the U.S. state of Michigan, the 151-room hotel project is the brainchild of local entrepreneur Mark Mitchell and the Aparium Hotel Group. “Every client, whether the job be a hotel, a restaurant, or […]
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Greenspace Creates Logo and Identity for ‘The OWO’ Hotel

Brand consultancy Greenspace has created the logo and identity for The OWO, a new hotel located at one of the capital’s most important and powerful addresses, namely, Whitehall. The Old War Office, one of London’s most well-known Grade II listed buildings, has been transformed over the last five years into the capital’s first Raffles hotel. […]
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Pittsburgh Jet Center Reveals New Name and Logo

Pittsburgh Jet Center (PJC) has announced that it will rebrand under the name of “Private Jet Center” and keep its base of operations in Pennsylvania. As a Part 135 operator, the air carrier provides commercial, non-scheduled aircraft operations, for example, private air charter and air taxi flights. In early 2021 it was announced that the ownership […]
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Hotel Ercilla de Bilbao Rebranded by 0120

Hotel Ercilla de Bilbao has relaunched this week as part of the Marriott Autograph Collection, unveiling a comprehensive refurbishment along with a rebrand by design agency 0120 (formerly Evolve). The re-design of both the identity and interior comes ahead of the Spanish hotel’s 50th anniversary and aims to bring the history and core values of […]
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Tripadvisor Updates Ollie the Owl Logo

Online travel review giant Tripadvisor has revealed an updated logo as part of brand refresh in what is the American company’s 20th year. Originally founded in 2000, the website currently reaches 460 million unique visitors each month, and features over 700 million reviews and opinions on everything from hotels to restaurants. “Ollie is an icon. […]
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