Toyota is introducing a new brand design in Europe with a reworked version of its brand logo and typography. The refreshed look is claimed to signify a new era that will help the Japanese car giant transition from a car company to a mobility company. “Developed for an increasingly diverse customer base that is coming […]
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The Opel Manta, probably the most fishy representative in a long line of Opel classics, is this year celebrating its 50th birthday. Unlike the seafaring manta, which belongs to the Mobula genus (rays, stingrays) that inhabits a range extending from the German Baltic Sea to the American Pacific coast, the Manta car started life in […]
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Vauxhall has revealed an all-new logo for the equally all-new Mokka SUV that is set to hit car showrooms in early 2021. Like the whole car, which is getting a complete design overhaul both on the outside and inside, the refreshed nameplate has a specially designed font that forms the word “Mokka” in what Vauxhall […]
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Malaysian car maker Proton has revealed a new logo and tagline as part of a branding overhaul. The refreshed look comes less than two years since Chinese car giant Geely purchased a 49% stake in Proton from its parent company DRB-Hicom. The new identity will see the tiger emblem found on Proton’s car being updated […]
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INEOS Automotive has announced that its “utilitarian 4×4” will be named ‘Grenadier’ after the Knightsbridge-located pub in which it was conceived, with over 6,000 fans and followers responding to an online poll to choose the car’s name. Founded by billionaire Sir Jim Ratcliffe, reportedly Britain’s third richest man, the new automotive brand aims to manufacture a […]
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International e-scooter sharing company, Wind, has unveiled a new “superhero-themed” identity created by Ragged Edge. Hot on the heels of a $50m investment round, Wind worked with the London-based branding agency to redefine itself as “a secret super power”. And just as every superhero has its arch nemesis, Wind has identified travel misery as the […]
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British sports car brand Lotus has this past week revealed a new corporate identity, complete with a refreshed logo. Specific design changes to the latter include a revised roundel as well as an all-new typeface for the wordmark. “We’ve looked back at the original Lotus roundel and thought about Colin Chapman’s philosophy – to simplify […]
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