Honda Announces Name and Logo of New SUV Model

Japanese car manufacturer Honda has disclosed the name and logo of a brand new SUV model that it plans to launch sometime in 2023. To be named “ZR-V”, the new SUV is set to go on sale across European markets next year, whereupon it will compete in what is known in the automotive trade as […]
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Nexen Tire Reveals Special 80th Anniversary Logo Design

Tyre brand Nexen Tire has revealed a special anniversary logo ahead of the company’s 80th anniversary, which will be officially marked on May 1. Through the end of the 2022 anniversary year, the new emblem will be used across the Korean brand’s marketing and communication touchpoints. “The new commemorative emblem incorporates Nexen Tire’s legacy and […]
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ShopTalk Creates Logo and Branding for Electric Sports Car Firm – Piëch

London-based studio ShopTalk has created a bespoke brand typeface for Swiss electric car start-up, Piëch. Described as a “geometric sans serif font that marries European tradition and electric innovation”, Piëch Sans has also been used to create the automotive brand’s main logo. “The design of the typeface references Swiss Style, also known as the International […]
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European Rally Championship Unveils New Logo Design

The European Rally Championship (ERC) has unveiled an all-new logo design ahead of the 2022 season, which is scheduled to get underway next month. WRC Promoter, the Germany-based company that oversees all of the commercial aspects of both the World and European Rally Championships, says it has taken inspiration from the World Rally Championship’s (WRC) […]
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Rolls-Royce Updates Design of Famous Mascot

Rolls-Royce has updated the design of its famous ‘Spirit of Ecstasy’ mascot, which will sit atop the bonnet of the British luxury marque’s new and as yet unrevealed all-electric car, dubbed “Spectre”. The figurine has been redesigned with a lower stance that is claimed to bring her much closer to the drawings made by her […]
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UK Automotive Design and Manufacturing Firm Rebrands as ‘TECNIQ’

British automotive design and manufacturing company ADP Special Products has revealed a new trading name and brand identity – “TECNIQ”. The business was originally founded by automotive design engineer Nigel Lempriere back in 1999. Together with manufacturing specialist and co-owner Tony Smith, the company has since gone on to become a key supplier to major […]
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Ferrari Reveals 75th Anniversary Logo

World famous Italian sports car marque Ferrari has unveiled a special logo design to mark its 75th anniversary. “As it prepares to celebrate 75 years that have revolutionised the automotive world, Ferrari unveils the logo dedicated to that milestone anniversary,” say the company. Founder Enzo Ferrari first opened his small factory in Maranello in 1947 […]
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