Vauxhall Unveils New Logo Design

British car brand Vauxhall has revealed an all-new logo design, presenting what it says is a “confidently British” reworking of its famous griffin emblem. Specific changes to the logo include a move away from the 3D metallic texture that has been present since 2008, in favour of a flat minimalist design, optimised no doubt for […]
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Peugeot Sport Reveals New Logo Design

Carmaker Peugeot has unveiled a new logo for its motorsport division ahead of this year’s famous 24 Hours of Le Mans endurance race that gets underway at the Circuit de la Sarthe in France this coming Saturday. The new visual identity of Peugeot Sport is designed to align with the graphic elements of the French […]
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Rolls-Royce Unveils New Identity Design

World-famous luxury car brand Rolls-Royce has today unveiled a new brand identity with design by Pentagram. The British brand says it appointed Marina Willer, partner at Pentagram, to create a new look that would appeal to a younger demographic, particularly as the marque’s clients have decreased to an average age of just 43 in recent […]
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Toyota Reveals New ‘Mobility-Friendly’ Logo Design

Toyota is introducing a new brand design in Europe with a reworked version of its brand logo and typography. The refreshed look is claimed to signify a new era that will help the Japanese car giant transition from a car company to a mobility company. “Developed for an increasingly diverse customer base that is coming […]
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How the Opel Manta Got Its Logo

The Opel Manta, probably the most fishy representative in a long line of Opel classics, is this year celebrating its 50th birthday. Unlike the seafaring manta, which belongs to the Mobula genus (rays, stingrays) that inhabits a range extending from the German Baltic Sea to the American Pacific coast, the Manta car started life in […]
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Vauxhall Reveals Logo for All-New Mokka SUV

Vauxhall has revealed an all-new logo for the equally all-new Mokka SUV that is set to hit car showrooms in early 2021. Like the whole car, which is getting a complete design overhaul both on the outside and inside, the refreshed nameplate has a specially designed font that forms the word “Mokka” in what Vauxhall […]
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Proton Gets New Tiger Logo as Part of Brand Refresh

Malaysian car maker Proton has revealed a new logo and tagline as part of a branding overhaul. The refreshed look comes less than two years since Chinese car giant Geely purchased a 49% stake in Proton from its parent company DRB-Hicom. The new identity will see the tiger emblem found on Proton’s car being updated […]
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