Toyota Reveals Name and Logo of All-New City Car

Japanese car giant Toyota has announced that the replacement for its popular Aygo city car will be called the “Aygo X”. The “X” in its name is pronounced “cross”, which the company says serves as a reference to the Aygo’s X-themed exterior design language that was introduced with the second generation model back in 2014. […]
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Dacia Reveals Name and Logo of New Car

Romanian car firm Dacia has disclosed the name and wordmark of its brand new model, which is said to be a replacement for its Lodgy MPV (pictured below). The new 7-seater family car will be officially unveiled online this coming Friday, ahead of its public debut at the Munich motor show that gets underway next […]
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Aston Martin Specialist Ecurie Bertelli Reveals New Logo

Ecurie Bertelli, a specialist in pre-war Aston Martin motor cars, has today revealed an all-new logo and identity. The Buckinghamshire-based firm, established 45 years ago as Morntane Engineering by, among others, famous classic car aficionado and Pink Floyd drummer Nick Mason, is today reckoned to be one of the world’s top go-to companies for owners […]
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Dacia Unveils New Logo and Branding

Romanian car manufacturer Dacia has revealed an all-new identity that encompasses a redesigned logo, emblem, and colour scheme. Described as “more modern and authentic” looking than before, the new logotype and emblem – which is a connected ‘D’ and ‘C’ – have been created by the company’s in-house design team. “The logotype, central to the […]
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Marshmallow Car Insurance Reveals New Logo and Branding by Studio Output

Marshmallow, pitched as “a car insurance provider with a conscience”, has rebranded with design by Studio Output. The London-based insurtech startup was founded in 2018 by twin brothers Oliver and Alexander Kent-Braham along with David Goate, with the goal of making insurance not only more cheaper and faster but also more inclusive. “Marshmallow want to […]
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Name and Logo of New All-Electric Subaru SUV Revealed

Japanese car giant Subaru has announced that the brand’s all-new, all-electric SUV will be named “Solterra” and it is scheduled to go on sale in 2022. A new global model targeted at the small-to-medium family car segment, Solterra will be the first Subaru vehicle to be built on the company’s all-new EV architecture, which has […]
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Lotus Reveals Name and Logo of New Car

British sports car brand Lotus has today confirmed the name of its much anticipated all-new model will be “Emira”. The news was confirmed during an online digital conference broadcast. To date it has been known only by its codename, the Lotus “Type 131”. The name had been teased by Lotus in a film on social […]
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