World famous Italian sports car marque Ferrari has unveiled a special logo design to mark its 75th anniversary. “As it prepares to celebrate 75 years that have revolutionised the automotive world, Ferrari unveils the logo dedicated to that milestone anniversary,” say the company. Founder Enzo Ferrari first opened his small factory in Maranello in 1947 […]
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Dave Taylor at Seattle-headquartered agency Okaybro has created the new identity for South Mountain Products as well as two of its brands, Shredderhosen and Birch Trail Bicycle Co. Based in the northwestern area of the USA that lies between the Pacific Ocean and the Cascade mountain range, South Mountain Products “makes things for mountain people”. […]
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Scottish articulated hauler specialist Terex Trucks has rebranded to “Rokbak”, which represents the first significant identity refresh for the firm since 1968, prior to which it traded as the Euclid Road Machinery Company. Headquartered in Motherwell, the Volvo Group-owned business makes off-road articulated dump trucks that are used in mining, quarrying, and construction applications; it […]
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Branding agency BrandOpus has refreshed the logo and identity for UK motorway service station chain, Moto. The new look, which aims to “trigger smiles”, is rooted in a new brand strategy and encompasses Moto’s visual identity, brand world, comms, wayfinding, and spatial design. “The visual overhaul marks a significant shift in the motorway service station […]
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Japanese car giant Toyota has announced that the replacement for its popular Aygo city car will be called the “Aygo X”. The “X” in its name is pronounced “cross”, which the company says serves as a reference to the Aygo’s X-themed exterior design language that was introduced with the second generation model back in 2014. […]
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Romanian car firm Dacia has disclosed the name and wordmark of its brand new model, which is said to be a replacement for its Lodgy MPV (pictured below). The new 7-seater family car will be officially unveiled online this coming Friday, ahead of its public debut at the Munich motor show that gets underway next […]
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Ecurie Bertelli, a specialist in pre-war Aston Martin motor cars, has today revealed an all-new logo and identity. The Buckinghamshire-based firm, established 45 years ago as Morntane Engineering by, among others, famous classic car aficionado and Pink Floyd drummer Nick Mason, is today reckoned to be one of the world’s top go-to companies for owners […]
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