British sports car brand Lotus has this past week revealed a new corporate identity, complete with a refreshed logo. Specific design changes to the latter include a revised roundel as well as an all-new typeface for the wordmark. “We’ve looked back at the original Lotus roundel and thought about Colin Chapman’s philosophy – to simplify […]
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Automotive manufacturer Polaris has revealed a new corporate identity that represents the company’s first significant brand evolution since 1981. The American business currently owns and operates a total of over 30 brands, which encompass everything from snowmobiles and military vehicles to boats and motorcycles – the latter even including the famous Indian Motorcycle marque. As […]
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J.D. Byrider, which claims to be America’s largest so-called “buy here, pay here” car dealership network, has announced a major rebranding. The makeover includes a top-to-bottom redesign of the company’s name, logo, website, and messaging, with the latter also including a new tagline, namely, “Buy. Finance. Drive on.” At the heart of the new brand […]
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British sports car brand Lotus has revealed the name of its new all-electric hypercar, which is due to start production in 2020. The announcement was made this past weekend at the annual Goodwood Festival of Speed held in West Sussex, England. Dubbed as “the world’s first British EV hypercar”, the model will be called “Evija”; […]
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Previously known by its codename AM-RB 003, Aston Martin’s latest mid-engined hypercar collaboration with Red Bull Advanced Technologies and Adrian Newey has been officially named the “Valhalla”. Like its forebear, the more track-focused Valkyrie, it takes its name from ancient Norse mythology, according to which Valhalla – literal translation ‘the hall of the fallen’ – […]
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SAIC-GM-Wuling, a joint venture between American car manufacturer General Motors and China’s state-owned SAIC Motor, has introduced a new logo design for its Baojun sub-brand. The so-called “Diamond Badge” will be applied to all upper-level ‘premium’ cars, starting with the Baojun RS-5 SUV (pictured below), which is expected to be launched in the first quarter […]
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Geely, currently the biggest car manufacturer in China, has launched a new ‘premium’ all-electric vehicle brand. Called “Geometry”, the new mark has plans to launch 10 pure electric models by 2025, targeting multiple segments including saloons, SUVs, crossovers, and MPVs. The first model, dubbed “Geometry A”, has this week made its official global public debut […]
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