Dollar Bank Unveils New Logo and Tagline

Dollar Bank has unveiled its new branding in an effort to win over a newer and younger generation of consumer. The Pittsburgh, Pennsylvania-headquartered bank has revealed a new logo that emphasises the “Do” in Dollar Bank, and the tagline, “Let’s get you there.” The new branding is claimed to be the result of one of […]
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Hulsbosch Creates Logo and Branding for New Superannuation Fund – ‘Spirit Super’

Hulsbosch has created the brand strategy, positioning, naming, logo, identity, tone-of-voice, and complete brand implementation for Australia’s newest superannuation fund. Called “Spirit Super”, and with approximately $23 billion under management and 326,000 members across Australia, the fund has been brought about as a result of a merger between motor-trades fund MTAA Super and Tasmanian fund […]
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Law Firm Lewis Roca Rothgerber Christie LLP Announces New Name and Logo

Lewis Roca Rothgerber Christie LLP has launched a complete rebrand that includes a new logo, website, and shortened brand name, Lewis Roca. The rebrand is claimed to reflect the American law firm’s “client experience focus that is the foundation of its culture and approach to service delivery”. “We wanted our branding to reflect our guiding […]
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Software Company ABBYY Unveils New Logo and Identity

Software company ABBYY has revealed its new corporate brand identity, featuring a revised logo along with new illustrations and a modernised colour scheme. The new brand design, which has been created in collaboration with Russian brand and design agency Shuka, has one main graphic, which features an unfolding shape that transitions from one design to […]
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FinTech Company MSTS Rebrands as ‘TreviPay’

MSTS, a global B2B payment and credit solutions provider, has today revealed an all-new brand identity and name – “TreviPay”. The Kansas-headquartered company says the new branding reflects its role as the preferred B2B payment provider for a number of leading Fortune 500 companies such as Alibaba, as well as other small- to mid-sized businesses. […]
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KBRA Launches New Brand Identity with Redesigned Logo

Kroll Bond Rating Agency (KBRA), a global credit rating agency, has announced the launch of its new corporate brand identity that features a redesigned logo and website. The rebrand coincides with KBRA’s 10-year anniversary, as the New York-headquartered company continues to evolve its service offerings across new platforms and broaden its global footprint with five […]
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Restaurant Tech Company Fishbowl Reveals New Identity

Personica, a marketing and analytics platform created specifically for restaurants, has launched its new identity, changed from its former brand Fishbowl. Founded 20 years ago by a team of restaurant professionals who wanted a better way to connect with their guests, the Fishbowl brand claims to have invented the “eClub” – effectively an email marketing […]
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