WorkWell, an American company that aims to prevent and treat sprains, strains, and back pain in the workplace, has unveiled a refreshed logo, brand identity, and website. The logo has been completely redesigned, adopting a modernised look that company bosses say better reflects who WorkWell is today; it is further claimed to symbolise a “dynamic […]
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Colony Credit Real Estate has announced plans to change its official corporate name and rebrand to “BrightSpire Capital”. The name change is a part of a major new rebranding initiative for the American company that specialises in commercial real estate finance, with an added focus on senior loans. Having a reported market capitalisation of US$1.2b, […]
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QuantiTech, with its subsidiaries Millennium Engineering and Integration, Dynamic Concepts, and System Engineering Group, has announced a rebrand to “Axient”. The American company works on projects across multiple industries, from aerospace to cyberspace, providing technical engineering and management support services to not only civilian clients but also to the likes of the U.S. Army, Air […]
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Marshmallow, pitched as “a car insurance provider with a conscience”, has rebranded with design by Studio Output. The London-based insurtech startup was founded in 2018 by twin brothers Oliver and Alexander Kent-Braham along with David Goate, with the goal of making insurance not only more cheaper and faster but also more inclusive. “Marshmallow want to […]
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Freelancing platform Upwork has unveiled an all-new logo, tagline, and global campaign as part of a major branding overhaul. Both the rebrand and campaign were developed and executed by creative agency, Alto, along with a team of freelancers, all of whom are said to be a part of Upwork’s ‘work marketplace’. “The rebrand is celebrating […]
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Dollar Bank has unveiled its new branding in an effort to win over a newer and younger generation of consumer. The Pittsburgh, Pennsylvania-headquartered bank has revealed a new logo that emphasises the “Do” in Dollar Bank, and the tagline, “Let’s get you there.” The new branding is claimed to be the result of one of […]
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Hulsbosch has created the brand strategy, positioning, naming, logo, identity, tone-of-voice, and complete brand implementation for Australia’s newest superannuation fund. Called “Spirit Super”, and with approximately $23 billion under management and 326,000 members across Australia, the fund has been brought about as a result of a merger between motor-trades fund MTAA Super and Tasmanian fund […]
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