Vauxhall Showcases New ‘Griffin’ Logo

British car brand Vauxhall has revealed a new version of its 'Griffin' logo.

The updated badge has a sharper Griffin design and no longer includes the flag. The company says it matches their "Bold and Pure" car design language.

"The simpler logo is designed to appear sharper on the illuminated Vizor grille, a feature inspired by the 2023 Vauxhall Experimental Concept and first seen in mass production on the Grandland in 2024," says the Coventry-headquartered marque.

"The Griffin emblem is instantly recognisable, with Vauxhalls seen on almost every street in Britain. Having adorned our vehicles in different forms for more than 120 years, we wanted to retain its essential elements while streamlining it for the next generation of electrified vehicles. As the Griffin is now illuminated on the front of our latest models, this simpler design also makes it clearer and easier to identify," adds Vauxhall's vice-president of design, Mark Adams.

The logo's roots are said to go back over 700 years to the 13th century; it came from the coat of arms of Sir Falkes de Bréauté (also recorded as Fulk le Bréant), an Anglo-Norman soldier who served King John.

Falkes received the Manor of Luton and married Margaret de Redvers, a wealthy woman who owned land south of the Thames.

The area was first called Fulk's Hall but eventually became Vauxhall and the Griffin symbol was used at the Vauxhall Pleasure Gardens built where the hall once stood.

In 1857, Alexander Wilson founded Vauxhall Ironworks and chose this name for his business.

However, the first Vauxhall cars made from 1903 did not show the company name.

It was later on when upright radiators became common that the word Vauxhall and the VM logo appeared on the radiator until 1913.

A company apprentice named Harry Varley would then go on to win a design contest for a new Vauxhall badge; he looked to Falkes' heraldic symbol for ideas, and the first round Griffin badge was created.

Since the 1920s, the Griffin has gone through 12 major redesigns, evolving as the cars changed, with the last logo change coming just over five years ago.

The new thirteenth version will make its debut at the upcoming Paris Motor Show on an all-new concept car designed as an "aero-efficient estate" model.

The new logo is also accompanied with a fresh retailer brand look and a new marketing campaign.

Source: Vauxhall