Robot Food Rebrands Freaks of Nature to ‘Over The Spoon’

British free-from pudding brand Freaks of Nature has re-launched as “Over The Spoon”, with the new look created by Robot Food. Originally launched in 2017 by Cardium Products as the UK’s only dedicated manufacturer of free-from puddings, Freaks of Nature was created in response to the growing opportunity in the plant-based and free-from space. In […]
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WorkWell Unveils New Logo Design

WorkWell, an American company that aims to prevent and treat sprains, strains, and back pain in the workplace, has unveiled a refreshed logo, brand identity, and website. The logo has been completely redesigned, adopting a modernised look that company bosses say better reflects who WorkWell is today; it is further claimed to symbolise a “dynamic […]
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University of Arkansas – Fort Smith Unveils New Logo

Following more than a year of research, analysis, and design, the University of Arkansas – Fort Smith (UAFS) has officially unveiled its refreshed branding. The latter includes an all-new logo that features a lion with a forward gaze and full mane standing atop a stone foundation with a river formed out of negative space; the […]
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Crystal Maker Waterford Given New Look by Identica

Irish luxury crystal brand Waterford has unveiled a new logo and identity created by London-based agency, Identica. The rebrand is claimed to amplify the traditional craftsmanship and complex cutting techniques used by the company, which has a history dating back to the 1780s. “Reframing the brand as desirable and relevant to a younger audience, the […]
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New Smoothie Brand ‘Mockingbird Raw Press’ Launches with Identity by B&B studio

B&B studio has created the logo and identity for Mockingbird Raw Press, a new smoothie and juice brand from food products company, Life Health Foods UK. Encompassing brand positioning, creative strategy, naming, brand design and packaging, the look and style for the nascent drinks label aims to “reintroduce emotion into a now purely functional category”. […]
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Australia’s Commonwealth Bank Unveils New Logo Design

Commonwealth Bank has this week revealed its new brand identity and marketing campaign. For the first time in almost three decades, the Australian bank has also reimagined its ‘diamond’ logo, which, when it was first introduced in 1991, became the fourth logo in the bank’s 110 year history. Commonwealth Bank’s chief marketing officer Monique Macleod […]
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Vauxhall Unveils New Logo Design

British car brand Vauxhall has revealed an all-new logo design, presenting what it says is a “confidently British” reworking of its famous griffin emblem. Specific changes to the logo include a move away from the 3D metallic texture that has been present since 2008, in favour of a flat minimalist design, optimised no doubt for […]
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