Special Alpine X Lacoste Logo Debuts on One-off Electric Hot Hatch

French brands Alpine and Lacoste have collaborated on the design of a special one-off A290 Rallye electric car.

Dubbed "Beware of the Crocodile", the EV is adorned with various crocodile motifs inspired by the well-known logo of the French fashion label.

There are reportedly over 290 crocodiles featured across the car's design, both on the outside and inside.

The exterior is painted in a bluish white shade, reportedly inspired by the Alpine landscapes of snow and ice, while the interior features a bold monochrome red – "as if the driver were literally stepping into the crocodile’s mouth," according to the designers.

Inside, the logos of both brands are combined in a unique lockup, which is further designed to look like a bas-relief.

In tandem with the vehicle, the two brands have also launched a capsule collection that includes polo shirts, T-shirts, accessories, and other co-branded items.

"The Alpine Lacoste A290 Rallye embodies the meeting of two French brands that share the same taste for movement, precision, and boldness," says Antony Villain, vice president of design at Alpine.

Adding: "In the spirit of Jean Rédélé and René Lacoste, two passionate individuals who became references in their fields, Alpine and Lacoste celebrate a form of performance that goes beyond speed. This collaboration blends the technicality of competition, the lightness of design. and the elegance of timeless style."

Source: Alpine