SPi Global Reveals New Name and Logo

SPi Global, a business process outsourcing (BPO) provider headquartered in Manila, has announced the launch of its new name as Straive (pronounced “strive”). The brand refresh reportedly comes on the back of a number of developments in recent years including several acquisitions, as well as new revenue streams for the over 40-year-old Philippines business that […]
[READ MORE]

Hulsbosch Creates Logo and Branding for New Superannuation Fund – ‘Spirit Super’

Hulsbosch has created the brand strategy, positioning, naming, logo, identity, tone-of-voice, and complete brand implementation for Australia’s newest superannuation fund. Called “Spirit Super”, and with approximately $23 billion under management and 326,000 members across Australia, the fund has been brought about as a result of a merger between motor-trades fund MTAA Super and Tasmanian fund […]
[READ MORE]

Inter Milan Unveils New Logo and Identity

Italian football giant Inter Milan has launched its new logo and visual identity, which will be used as of the 2021/22 season. Created by Munich-based graphic design studio Bureau Borsche, the refreshed logo harks back to the Serie A side’s original badge, which was designed by illustrator Giorgio Muggiani, one of the founders of the […]
[READ MORE]

Studio Output Refreshes Logo and Identity for 3D Motion Specialist – Found

Studio Output has refreshed the logo, brand identity, and site experience of Found – a creative studio with 3D motion design as their medium. Both studios have in fact been long-term collaborators, with Dan Moore, managing director at Found, having formerly worked at Studio Output. Indeed, the two agencies shared the same office space pre-pandemic. […]
[READ MORE]

ODA Creates New Logo and Identity for Bruce’s Doggy Day Care

Branding agency ODA has rebranded Bruce’s Doggy Day Care to Bruce’s complete with a new logo and identity designed to appeal to modern pet owners. Originally founded in 2008, Bruce’s Doggy Day Care is currently aiming to become the UK’s leading national dog day-care brand; the doggy day care market in Britain is said to […]
[READ MORE]

Aussie FinTech Giant eftpos Unveils New Look by Hulsbosch

Australian electronic payment system, eftpos, has revealed a new brand identity, logo, and style guide by branding and design agency, Hulsbosch. The refreshed logo is claimed to represent a modern take on eftpos’ original brand marque, while the new-look identity has been designed to be as flexible as possible for a wide range of platforms […]
[READ MORE]

Software Company ABBYY Unveils New Logo and Identity

Software company ABBYY has revealed its new corporate brand identity, featuring a revised logo along with new illustrations and a modernised colour scheme. The new brand design, which has been created in collaboration with Russian brand and design agency Shuka, has one main graphic, which features an unfolding shape that transitions from one design to […]
[READ MORE]