British walking charity, the Ramblers, has unveiled a new logo and identity system with design by global branding agency, BrandOpus. The 86-year-old organisation hopes the visual refresh will help it to attract more people to the world of walking. In an era of Covid restrictions, UK citizens are said to be increasingly looking towards the […]
[READ MORE]
Dave Taylor at Seattle-headquartered agency Okaybro has created the new identity for South Mountain Products as well as two of its brands, Shredderhosen and Birch Trail Bicycle Co. Based in the northwestern area of the USA that lies between the Pacific Ocean and the Cascade mountain range, South Mountain Products “makes things for mountain people”. […]
[READ MORE]
Branding agency & SMITH has created the logo and identity for new independent UK hotel group, “GuestHouse”. The vision of three brothers, namely, Tristan, James, and Tom Guest (hence the business name), the group opened its second hotel, No. 1, York, this week after opening its first, No.15, Bath earlier in the year. Brighton is […]
[READ MORE]
Independent Welsh charity, Cancer Research Wales, has revealed a new logo and identity with design by Offthetopofmyhead. The agency has created the new look in collaboration with charity strategist Alice Devitt, typographer Alan Meeks, designer Claire Lythgoe, and photographer Slater King. The striped graphic identity has already started rolling out across both printed and digital […]
[READ MORE]
Brussels Airlines has unveiled a new brand identity, in an effort to cement its position as Belgium’s number one carrier. Updated colours, a new logo, and aircraft livery are the visual token of the airline’s new look, which the company claims readies it “for future challenges”. “With this new brand identity, we are ready to […]
[READ MORE]
Almost 60 years after its founding, Canadian outdoor retail chain Campers Village is rebranding to “Breathe Outdoors”. Since 1963, the locally-owned and operated business has been serving outdoor enthusiasts in and around Alberta with products, gear, and equipment; in addition to an online store, it currently has three physical locations, namely, in Edmonton West, Edmonton […]
[READ MORE]
Papa Johns has unveiled a refreshed look that includes a new logo, a new visual brand identity, and new design for its restaurants. The American company reckons all of these elements combined together will “modernise” the brand as well as “build deeper emotional connections with customers”. The new look comes after a difficult few years […]
[READ MORE]
