It’s a 10 Haircare Unveils New Logo and Packaging Design

Haircare brand It's a 10 has launched its first complete rebranding, featuring an updated logo and refreshed packaging.

The new identity was officially launched this week as part of a marketing campaign titled "New Era. Same 10."

"The rebrand aligns the brand's visual identity with today's beauty landscape while preserving the performance consumers have trusted for two decades," says the company.

"This isn't a reinvention of who we are – it's an evolution of how we show up," further comments Carolyn Aronson, stylist, founder, CEO, and sole owner of It's a 10.

Adding: "What we're introducing is a more modern, elevated expression of the brand that reflects where beauty is today and where we're headed next. It's a new era, but it's the same 10: honouring our heritage while creating a stronger foundation for future innovation and growth."

Alongside the rebranding, the American company is also expanding its offerings with several new products, such as the Miracle Styling Foam, Keratin Hair Mask, and Volumizing Glaze, in addition to four new collections – Glossing, Curly, Intense Hydration, and Texture.

This year alone, the brand has rebranded and repackaged more than 80 products, representing the most extensive changes in its 20-year history.

Central to the portfolio is Miracle Leave-In, a product that reportedly sells over 11 million bottles each year in the United States – that's approximately one bottle every three seconds!

Source: It's a 10