America’s Cadence Bank Unveils Its New Logo Design
Cadence Bank has this week unveiled an essential component of its new brand identity: its new logo design.
The new logo comes on the back of a merger between BancorpSouth Bank and Cadence Bank, which was officially completed back in October 2021 – becoming the new Cadence Bank in the process.
“Both of our legacy companies – Cadence Bank and BancorpSouth – have rich histories of serving our customers and communities. Our new logo will build upon our respective legacies and carry us forward on our growth path,” explains Dan Rollins, chairman and CEO of Cadence Bank. “We’re confident this new logo, as well as the other elements of our brand identity, celebrates our pasts, conveys who we are today and moves us into the future as a combined company.”
The logo’s design visually combines the Cadence name with what is claimed to be a modernised interpretation of a tree, which is a nod to legacy BancorpSouth’s tupelo gum tree logo from the bank’s origin in Tupelo, Mississippi.
“The two sets of identical shapes, representing branches and leaves, demonstrate how the two legacy organisations have aligned and will work together in harmony with each other and our customers, finding the perfect balance of solutions for the customers and communities we serve. The upward motion of the design reflects the positive outcomes the company strives to provide to all of its stakeholders,” says the bank.
The company’s two primary brand colours – teal and a bright green – reflect the combined colour of the two legacy brands (BancorpSouth’s green and Cadence’s blue) “creating a differentiated and modern expression in the market”.
The Cadence name and “Bank” descriptor, meanwhile, are set in Accord Alternate, which is described as “a highly legible, accessible and distinctive font”.
“Our company’s new visual identity illustrates the union of our two strong brands. The more we work together, the more we see our teammates’ shared focus on our customers and communities,” comments Paul Murphy, executive vice chairman of Cadence Bank. “This is a significant milestone for the new Cadence and a key element of our brand story.”
The new logo is said to be the first of several elements that are set to be rolled out as part of the American bank’s long-term brand strategy and identity, while legacy BancorpSouth Bank and legacy Cadence Bank will continue to operate under their respective brands until total system integration, which is expected to take place in October 2022.
Source: Cadence Bank