SMART Global Holdings Reveals New Name and Logo

SMART Global Holdings has announced a rebrand, changing its name and identity to “SGH”, which the American firm says will “better symbolise its role in the SGH family of companies”. The California-headquartered outfit, which specialises in the design and manufacturing of electronics for computing, memory, and speciality LED solutions, also says the new look signifies […]
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Papa Johns Unveils New Logo and Identity

Papa Johns has unveiled a refreshed look that includes a new logo, a new visual brand identity, and new design for its restaurants. The American company reckons all of these elements combined together will “modernise” the brand as well as “build deeper emotional connections with customers”. The new look comes after a difficult few years […]
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cloudtamer.io Rebrands as ‘Kion’, Unveils New Logo Design

American cloud management software company, cloudtamer.io, has announced it is rebranding to “Kion”. The reveal of the new identity is also tied in with the announcement of a major update to its platform, Kion 3.0, which is reportedly used by major U.S. government agencies such as NASA and the Centers for Disease Control and Prevention […]
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Output Creates New Logo and Identity for Online Tutoring Service, Tutorful

Design and branding agency Output has refreshed the logo and identity of online tutoring business, Tutorful. Originally founded in 2015, Tutorful is now claimed to be Britain’s largest in-person and online tuition marketplace. Globally, the online tuition industry is expected to be worth nearly £50 billion by the year 2023. “Tutorful are on a mission […]
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BrandOpus Creates New Logo and Identity for Motorway Service Station Chain – Moto

Branding agency BrandOpus has refreshed the logo and identity for UK motorway service station chain, Moto. The new look, which aims to “trigger smiles”, is rooted in a new brand strategy and encompasses Moto’s visual identity, brand world, comms, wayfinding, and spatial design. “The visual overhaul marks a significant shift in the motorway service station […]
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FinTech Platform Mitigram Unveils New Logo Design

Mitigram, one of the world’s leading digital platforms in global trade financing, has unveiled a major update to its brand identity and positioning. Reportedly used by some of the world’s largest corporates and banks, the Scandinavian fintech claims its web-based service has enabled over $70bn in trade flows, facilitated trade in over 100 markets, and […]
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Florida Crystals Sugar Unveils New Logo and Packaging

Florida Crystals – said to be the only grower of organic sugarcane in the whole of America – has revealed a fresh look that includes a new logo and packaging design across its entire range. “For the past 60 years, we’ve grown, harvested and milled sugarcane giving us full visibility of how our specialty cane […]
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