Hulsbosch has created the brand strategy, positioning, naming, logo, identity, tone-of-voice, and complete brand implementation for Australia’s newest superannuation fund. Called “Spirit Super”, and with approximately $23 billion under management and 326,000 members across Australia, the fund has been brought about as a result of a merger between motor-trades fund MTAA Super and Tasmanian fund […]
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Branding agency ODA has rebranded Bruce’s Doggy Day Care to Bruce’s complete with a new logo and identity designed to appeal to modern pet owners. Originally founded in 2008, Bruce’s Doggy Day Care is currently aiming to become the UK’s leading national dog day-care brand; the doggy day care market in Britain is said to […]
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Design agency PB Creative has refreshed the logo and packaging design for well-known disinfectant brand, Zoflora. Claimed to be the UK’s leading disinfectant brand, its range of fragranced, perfumer-developed, concentrated disinfectants are said to be inspired by nature. PB Creative was briefed to create a contemporary and desirable look and feel for the brand that […]
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Offthetopofmyhead has created the new logo and graphic identity for the University of Cambridge Athlete Performance Programme (UCAPP). As well as being recognised for its excellence in education, the world-famous University has produced some of the world’s greatest sportsmen and women. Its students and alumni have won 194 Olympic medals across an array of sports […]
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Design and branding agency Conran Design Group has partnered with Princeton University’s student-run, undergraduate-focused business organisation Business Today to create a new logo and identity for their annual Design Nation Conference. Business Today asked Conran to carry out the rebrand following an executive seminar led by the agency’s senior designer Annie Yang at last year’s […]
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Castrol has collaborated with long time branding partner Williams Murray Hamm (WMH), to create the name and identity for a new umbrella brand that will cover its range of ‘e-fluids’ for the electric vehicle market. Launching from this month onward, Castrol ON visibly signals the business’s move into electric mobility. The automotive lubricants giant approached […]
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Back on January 10th, over two million viewers watched the “NFL on NickPlay”, a broadcast of the Wild Card playoff contest between the Chicago Bears and New Orleans Saints. Described as “a wacky, slime-filled simulcast”, the kid-friendly TV event marked the first-ever broadcast of an NFL game on Nickelodeon, while reimagining sports broadcasting with “Nickified” […]
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