Renew Home Rebrands, Reveals New Name and Logo

Home energy management platform Renew Home, which is said to be the biggest residential virtual power plant (VPP) operator in the United States, has announced a name change to "Everyday Electric".

A VPP is a smart system that connects multiple energy devices – such as home batteries, solar panels, smart thermostats, and even electric vehicles – to work together as one coordinated power station.

The platform leverages software technology to transfer power between homes and the main electrical grid.

"We're at a pivotal moment in energy, similar to what we've seen before with major infrastructure decisions, and the choices we make now will shape the grid for decades," says Ben Brown, CEO of Everyday Electric.

Adding: "We believe the best path forward starts with better utilising what we already have, so households can save money and the grid gets the flexible capacity it needs. That belief is what's behind our new name. Everyday Electric is our commitment to building the kind of system we've always believed was possible, one that is more reliable and affordable for everyone."

Along with unveiling its new name and logo, the American company has also announced the purchase of Smartcar, a connected-vehicle platform that lets drivers link their cars with energy and mobility companies without needing extra hardware.

"Saving money and energy at home should be easier," comments Jeff Gleeson, chief product officer at Everyday Electric. "We've already seen that when energy use flexes naturally with people's lives, costs can go down and capacity can go up in meaningful ways. Now, we're working toward helping households save over $5 billion in the next five years, and that includes every household our energy provider partners serve, not just homes with smart products."

Source: Everyday Electric