Atlantic Broadband, which is claimed to be America’s eighth-largest cable operator, has announced it has rebranded as “Breezeline”. Following its acquisition of two cable outfits in Cleveland and Columbus, Ohio back in September 2021, which expanded the company’s serviceable households and businesses to over 1.6 million, the business decided to rebrand in order “to describe […]
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Customer experience agency DEFINITION 6 (D6) has rebranded American cable television channel, Great American Country. Beginning life back in 1995 as a country music channel known as Jones Radio Network, “GAC Family”, as it has now been renamed, airs alongside “GAC Living” (formerly Ride TV). Both new identities officially relaunched on September 27th, with GAC […]
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Media and entertainment giant ViacomCBS has revealed “Paramount+” as the brand name for the company’s upcoming global streaming service. The company’s transformed subscription video on-demand and live streaming service, CBS All Access, will be rebranded as Paramount+ in early 2021 as part of the service’s expansion to feature content from ViacomCBS’ portfolio of broadcast, news, […]
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French entertainment group Banijay has unveiled its new identity and website, following a €2bn acquisition of indie TV producer Endemol Shine Group. Originally founded back in 2008, Banijay has gone on to produce global hits including Keeping up with the Kardashians, Versailles, The Secret Life of 4 Year Olds, Temptation Island, Survivor, The Real World, […]
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Haystack TV, an ad-supported streaming provider that connects U.S. viewers with local, national and global TV news, has rebranded its curated streaming service from “Haystack TV” to “Haystack News”. With nearly 300 American broadcast stations supplying Haystack News with local news content, Haystack claims to be the only advertising-based video on demand (AVOD) news service […]
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American TV channel TBS (Turner Broadcasting Station) has revealed a new identity created by branding and design studio, Trollbäck+Company. The refreshed look is claimed to elevate “one of TV’s top comedy brands to a genre-fluid, taste-driven entertainment destination”. “This was more than just a redesign or a refresh of on-air toolkits,” says Bo Bishop, executive […]
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Multimedia production studio Gentleman Scholar has announced a new name and logo as part of a rebrand to mark the U.S. company’s tenth anniversary. Originally founded in Los Angeles by William Campbell and Will Johnson in 2010, the venture is now being relaunched as “Scholar”. “The creative industry changes every day, and those dynamics affect […]
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