Multimedia production studio Gentleman Scholar has announced a new name and logo as part of a rebrand to mark the U.S. company’s tenth anniversary. Originally founded in Los Angeles by William Campbell and Will Johnson in 2010, the venture is now being relaunched as “Scholar”. “The creative industry changes every day, and those dynamics affect […]
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American free streaming television service Pluto TV has launched a new logo and visual identity as part of the company’s largest ever consumer marketing campaign. Described as “a major evolution” of its previous branding, Pluto TV’s refreshed look includes an updated logo, a “retro-future” colour palette, and a new brand tagline, namely, “Drop In. It’s […]
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American cable television channel SYFY has refreshed the branding of its online news and content hub SYFY WIRE. Led by network executives including svp-head of creative Jeff Blackman, vp-design Calvin Chu and design director Ariel Frost, the redesign is the result of a collaboration with creative studio BLOCK & TACKLE (B&T). The New York-based agency […]
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American film studio Warner Bros. has revealed a new logo with design by Pentagram. The redrawn logo is described as “a refinement and modernisation” of the famous “WB” shield that has been part of the company’s visual identity since its founding in 1923. “As we approached our centennial, we thought it was the right time […]
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Branding and design studio Trollbäck+Company has updated the logo for FOX Entertainment as part of an identity refresh. The new look, which was officially revealed during the 71st Emmy Awards, aims to position FOX “as a daring, forward-thinking contender” that offers “risky, rewarding content” in the ever-competitive entertainment industry. “The way the industry is today, […]
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The National Academy of Television Arts & Sciences (NATAS) has revealed a new logo featuring as its focal point the silhouette of the famous Emmy Award statue. The latter, which depicts a winged woman holding an atom, was designed in 1948 by television engineer Louis McManus. NATAS itself was founded in 1955 in New York, […]
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Live streaming video platform, Twitch, has launched a major brand refresh that includes an updated logo, font and colour palette. The new identity – said to have been a year in the making – has been revealed ahead of this weekend’s TwitchCon 2019, which is taking place over in the U.S. at the San Diego […]
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