Meridian Reveals New Logo and Packaging by Bulletproof

Brand design agency Bulletproof has refreshed the logo and packaging of popular UK nut butter company, Meridian. The latter challenged Bulletproof in July of last year to first reposition the brand in line with their ethical values, followed by re-imagining the visual identity with the intention of creating a design that would grab the attention […]
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Cadbury and Cadbury Dairy Milk Get New Logo Designs

Famous British chocolatier Cadbury has unveiled a fresh new look for the iconic identities of both Cadbury and Cadbury Dairy Milk. The new identity, which has been created by design agency Bulletproof, is claimed to celebrate “the brand’s inherent goodness and generous spirit with a distinctive and modern twist”. Details include new iconography and typography, […]
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Red Tractor Unveils New Logo Design

Red Tractor, a famous quality mark found on food packaging across British supermarkets, has been given a design overhaul. The Red Tractor scheme, which at present is the UK’s largest food standards scheme, covering animal welfare, food safety, traceability and environmental protection, was launched in 2000 by the National Farmers Union of England and Wales, […]
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Look of New CBD Brand Targets ‘Alternative Wellness’ Crowd

Also Organics is entering the rapidly growing CBD products market with a look that the Tennessee-headquartered business says will make it stand out from other cannabinoid brands The company’s product range includes tinctures, gummies, gel caps, balms, salves, and lotions, all of which are made from 100 per cent American-grown, organic hemp. Both the formulations […]
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MegaMex Foods Celebrates 10th Anniversary with New Logo

MegaMex Foods, a major player in the $6.5 billion Mexican foods category, is marking its 10th anniversary by unveiling a new corporate logo and mission statement, “Reimagining Mexican Flavor”. Headquartered in Orange County, California, the business was founded in 2009 as a joint venture between two big names in the food industry, Hormel Foods in […]
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B&B studio Brands Dr Megan Rossi’s ‘Bio&Me’ Granola Range

B&B studio has designed the identity for new food brand Bio&Me, co-founded by gut health expert Dr Megan Rossi, founder of The Gut Health Doctor. Created to celebrate “the delicious diversity of plant-based eating”, Bio&Me’s initial product range comprises four granolas that each contain 15 of the 30 different plant-based foods Dr Rossi recommends for […]
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Robot Food Creates New Vegan Brand ‘GRO’ for Co-op

Leeds-based branding agency Robot Food has created the logo and branding for Co-op’s new plant-based food range. Aiming to take a bite out of the £1bn vegan market, the British retailer’s new “GRO” brand is reportedly the largest ever vegan product rollout by a supermarket. Robot Food was tasked with developing the new offering’s strategy, […]
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