Leeds-based branding agency Robot Food has created the logo and branding for Co-op’s new plant-based food range. Aiming to take a bite out of the £1bn vegan market, the British retailer’s new “GRO” brand is reportedly the largest ever vegan product rollout by a supermarket. Robot Food was tasked with developing the new offering’s strategy, […]
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Ragged Edge has created the brand strategy, name and identity for Heights, which is being touted by its makers as “the world’s first smart supplement”. The direct-to-consumer subscription service, which is aimed at professionals, pairs a monthly supplement delivery with regular ‘brain-training’ advice, mixing nutrition, knowledge and exercise to enable people to achieve better cognitive […]
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HighKey, makers of what is claimed to be the best-selling chocolate chip cookie on Amazon, is revealing a brand new look that is described as “bold, witty and fun-loving”. The company’s refreshed logo, packaging and website also features a new tagline, FOMO NO MO’, which is said to reflect “the brand’s playful voice and promise […]
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EBM, one of Pakistan’s largest domestic food manufacturers, has unveiled its first major brand refresh in over 50 years, designed by global branding agency StormBrands. The new identity design launches alongside EBM’s title sponsorship of Ad Asia, the continent’s largest advertising and marketing conference taking place in Lahore this week. Since its establishment in 1966, […]
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New organic-based drinks brand OATH has launched in the US complete with logo and packaging by B&B studio. The London-based agency was responsible for creating the brand strategy, naming and visual identity, which has been expressed across the bottle design. Details include a range of bespoke patterns that are deployed across all brand touch-points. Each […]
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American supermarket chain Kroger has revealed its new logo as part of a major brand transformation campaign. Doing away with the old elliptical-shaped enclosure, the refreshed logo is claimed to reflect the company’s “strong, food-rich heritage by retaining the shape and movement of the iconic ‘K’ and ‘G'”. The new design also incorporates the tagline […]
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London-based studio Here Design has created the logo and branding for plant-based restaurant, Farmacy. Having previously worked with the consultancy on brand strategy and visual and verbal identity for its restaurant in London’s Notting Hill, Farmacy returned to Here for its latest expansion, which takes the form of a six-month residency at Chef’s Club Counter […]
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