Crystal Maker Waterford Given New Look by Identica

Irish luxury crystal brand Waterford has unveiled a new logo and identity created by London-based agency, Identica. The rebrand is claimed to amplify the traditional craftsmanship and complex cutting techniques used by the company, which has a history dating back to the 1780s. “Reframing the brand as desirable and relevant to a younger audience, the […]
[READ MORE]

Yale Marks 180th Anniversary with New Logo Design

Yale, one of the oldest, international brands in the world, and arguably the best-known name in the lock industry, has officially introduced an updated logo and identity. The new look, which has been designed by London-headquartered creative consultancy GW+Co, is said to be the result of year-long rebrand process that has been conducted in what […]
[READ MORE]

Box of Style by Rachel Zoe Rebrands to ‘CURATEUR’

Box of Style by Rachel Zoe has announced that it has officially rebranded and relaunched to CURATEUR. Originally founded in 2015, the upmarket subscription service delivers bespoke luxury offerings across fashion, beauty, and home, with fashion stylist and TV celebrity Rachel Zoe at the helm. Presented as an alternative to conventional in-store shopping, and available […]
[READ MORE]

Furniture Brand Walker Edison Unveils New Logo Design

Walker Edison, an e-commerce dropship business that specialises in ready-to-assemble furniture, has revealed its new logo. Designed completely in-house, the new logo aims to symbolise the company’s tagline, namely, “Live Outside the Box”. “The text extends outside the confines of its boundaries, illustrating a dedication to pursuing creative ideas and solutions. Earth-toned colours underscore the […]
[READ MORE]

QMT Windchimes Unveils New Name and Logo

After 30 years in business, QMT Windchimes has announced today the launch of its new name, Wind River Chimes. Along with the name change, the American company has launched a new logo and website, with the latter claimed to have a look and feel that makes it easier for consumers and retailers to order products. […]
[READ MORE]

Andersen Windows Introduces New Logo Design

Window and door manufacturer Andersen has unveiled a brand new look as part of a major national marketing campaign. The 117-year old American company’s refreshed branding includes a new logo and tagline, with the former claimed to be both a nod to the past, and an embodiment of the company’s future. “The new logo elevates […]
[READ MORE]

Luxury Massage Chair Brand Gets New Name and Logo

Colorado-headquartered furniture manufacturer FFL Brands has revealed a new name and brand identity for its luxury massage chair lineup. Designed by former Ferrari car designer Ken Okuyama, the M.8LE, M.8 and new R.6 are claimed to be “the world’s most meticulously designed and technologically advanced full-body shiatsu massage chairs”, and will be marketed under the […]
[READ MORE]