Fox ESS Announces Brand Refresh, Introduces New Logo

Chinese company Fox ESS, a manufacturer of renewable energy products, has revealed a new brand identity that features a redesigned logo.

Established in 2019 and part of the Tsingshan Group, the firm produces items like inverters, storage batteries, domestic heat pumps, and EV chargers.

Data consultancy S&P Global Energy reports that Fox ESS held the top position worldwide in residential energy storage market share in 2025.

Consequently, the company is updating its brand image to reflect its growth.

"Inspired by the power and dynamism of solar storms, the new Fox ESS logo captures a bold, evolving spirit, balancing the warmth of light with the limitless potential of clean energy," says the firm.

Adding: "Carrying forward Fox ESS's core values while introducing fresh direction for the future, the new logo is built around a refined, flowing form. It represents the continuous circulation and effortless release of energy, reflecting Fox ESS's resilient vitality and upward momentum."

The rebranding includes a new colour scheme based on two main colours: "Energy Purple" and "Pure White".

The first is reportedly inspired by dawn, symbolising "vitality" and "the power of the Sun", while the second signifies "absence and reflection", representing "Fox ESS's commitment to providing improved products and solutions".

Additional colours like "Starlight Purple", "Tech Purple", "Pro Grey", and "Innovation Green" are claimed to emphasise the brand's belief in the harmony between technology and nature.

Also new are two typefaces – "Poppins" for English and "Foundertype Lantinghei" for Chinese branding.

"Our rebrand is more than a new look, it's a reflection of how we've evolved, the bold vision we carry, and the deeper impact we're committed to creating for our clients and communities," comments Michelle Li, the firm's director of global brand and marketing.

Source: Fox ESS