Autodesk Unveils New Logo and Identity

Software giant Autodesk has revealed an all-new look and feel, including a new logo, colours, and imagery. The change is said to be the first of several “bold moves” that the company plans to make in order to reimagine the Autodesk brand, which serves as the umbrella band for a whole host of computer-aided design […]
[READ MORE]

Turicode Reveals New Name and Logo Design

Turicode, a Software as a Service (SaaS) provider in the document processing solutions industry, has changed its name to “Acodis”. The Swiss start-up’s new visual identity includes a new name, logo, and design principles that are said to have been inspired by the firm’s mission “to turn documents into value”. The rebrand is also aimed […]
[READ MORE]

Dacia Unveils New Logo and Branding

Romanian car manufacturer Dacia has revealed an all-new identity that encompasses a redesigned logo, emblem, and colour scheme. Described as “more modern and authentic” looking than before, the new logotype and emblem – which is a connected ‘D’ and ‘C’ – have been created by the company’s in-house design team. “The logotype, central to the […]
[READ MORE]

3D Software Company Maxon Unveils New Logo Design

After more than 20 years, 3D design and animation software company Maxon has unveiled a new logo as part of a major identity refresh. The new look follows on from the company’s acquisition of the Redshift render engine in 2019 and its merger with visual effects software specialist Red Giant later in 2020. Senior brand […]
[READ MORE]

Mazda at 100 – a History of the Japanese Car Brand’s Logo

Mazda started life on the 30th January 1920, as the Toyo Cork Kogyo Company producing cork for gaskets, insulation, and cushioning material. It was not until 1931 that the first vehicle rolled off the production line – the Mazda-Go three-wheel truck and it was another 29 years before Mazda produced its first proper car – […]
[READ MORE]

Vauxhall Unveils New Logo Design

British car brand Vauxhall has revealed an all-new logo design, presenting what it says is a “confidently British” reworking of its famous griffin emblem. Specific changes to the logo include a move away from the 3D metallic texture that has been present since 2008, in favour of a flat minimalist design, optimised no doubt for […]
[READ MORE]

Toyota Reveals New ‘Mobility-Friendly’ Logo Design

Toyota is introducing a new brand design in Europe with a reworked version of its brand logo and typography. The refreshed look is claimed to signify a new era that will help the Japanese car giant transition from a car company to a mobility company. “Developed for an increasingly diverse customer base that is coming […]
[READ MORE]